How to Overcome Cultural Misconceptions Through Branding
From The Washington Post, a Sikh man writes about building cultural trust and understanding through branding.
The Washington Post published an interesting article a few months back, offering advice on how immigrant or minority business owners can overcome cultural misconceptions about their backgrounds. The article, written by Manpreet Singh, Sikh-American and president/founder of SevaCall, lays out four branding tactics that Singh uses to combat fear and misunderstanding about his background.
I don't have any experience dealing with the issues expressed in the article myself, but all the same, I thought the article was incredibly well-written and thought-provoking. If you're a minority or immigrant business-owner, or maybe just handling the marketing for one, this article might be worth a read:
"Small-Business Advice: How to Overcome Cultural Misconceptions and Xenophobia"
Thanks for reading guys, and see you all next time!