How to Overcome Cultural Misconceptions Through Branding

From The Washington Post, a Sikh man writes about building cultural trust and understanding through branding.

The Washington Post published an interesting article a few months back, offering advice on how immigrant or minority business owners can overcome cultural misconceptions about their backgrounds. The article, written by Manpreet Singh, Sikh-American and president/founder of SevaCall, lays out four branding tactics that Singh uses to combat fear and misunderstanding about his background.