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I was sitting in a meeting the other day. We were discussing a potential new launch, how we would bring it to market, who the audience would be, how the project would be monetized, who the key team members were, etc.
Flow charts and diagrams were presented along with convoluted concepts for delivery. After 15 minutes or so, and a variety of presentations, I realized how messy things were about to become and stopped the discussion, declaring the old adage of "keep it simple."
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- Nichole Stella
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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