Keep It Simple

I was sitting in a meeting the other day. We were discussing a potential new launch, how we would bring it to market, who the audience would be, how the project would be monetized, who the key team members were, etc.

Flow charts and diagrams were presented along with convoluted concepts for delivery. After 15 minutes or so, and a variety of presentations, I realized how messy things were about to become and stopped the discussion, declaring the old adage of "keep it simple."

What we are looking to achieve is not rocket science, and the more we confuse the message, or fill it with reports, documents and general drudgery, the faster we will lose the new audience we want to reach.

Quick tips, bullet points and great messaging with clear hooks, all set in a modern consumer tone, will grab the hearts, minds and attention of the masses. Once captured, the full scope of content, education and research can be presented.

As a kid, I clearly remember being taught in math class that the shortest distance from point A to point B is a straight line. And in that vein, the best way to reach a potential client or audience is with simple, clear messaging and a simple call to action, all presented in a clean and modern design.

Planning a new campaign? Launching a new product?

Keep it simple.