Aging Gracefully

The print industry is a mature industry. Usually, when the maturity of the marketplace comes up, it is in some way attached to a negative connotation. Or, thrown out there with lagging technology/social media know-how. However, I think printers and print distributors should start to consider the maturity factor in a positive light.

While it may be hard to teach an old dog new tricks, it is not impossible. Knowing your way around the yard definitely has its advantages. Experience is something that only can happen over time. With a solid network, an ability to remain steady and calm in the face of adversity, and valuable experience, there is much to be gained. How do I know this? Because an industry that is consistently being questioned and put through the ringer is still here, still viable and continues to reinvent itself and the services it offers time and time again.

So, keeping this ability at the forefront of our editorial, the August issue presents a wide array of information on the top promotional product suppliers and product offerings. This niche, the fastest-growing segment in distributor sales, is just one of the adaptations the print industry has made and branched deeper into in order to offer clientele one-stop-shop services.

If you’re not selling promotional products, maybe now is the time to consider adding them. If you already offer promotional products to your clients, then perhaps a new idea or product will jump out at you. I also encourage you to give www.promomarketing.com (free online product search) a try. You can’t beat the price, and for idea generation and product hunting, it is priceless.

While you continue to reinvent and reinvigorate your sales efforts and the industry, keep reading Print Professional, where we are committed to delivering information to you about the changing landscape of the industry and informing you of the changing products and services available to offer your clients, through your supplier/manufacturing partners.