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The print industry is a mature industry. Usually, when the maturity of the marketplace comes up, it is in some way attached to a negative connotation. Or, thrown out there with lagging technology/social media know-how. However, I think printers and print distributors should start to consider the maturity factor in a positive light.
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- Nichole Stella
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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