Our Sales Strategy is Not Multiple Choice

By Ryan T. Sauers

This short video from P+P blogger Ryan Sauers discusses the importance of “open essay” and creative focused sales strategy versus “multiple choice” and closed-minded sales that are more of an order-taker approach. Sales is not black-and-white in approach, but rather very gray. We must be passionate, creative and authentic in our approach in 2018 and beyond.

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Marketing and Sales

Ryan T. Sauers Author's page

Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.

Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.

Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.

Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).

Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com