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Like many of you, I often see retail or commercial products and find myself thinking, "Why isn't someone putting a logo on that?" We can't help but see every blank surface as a potential imprint area. Much of the time it would be impractical to turn the product into a promotion (my argument for imprinted weatherproof siding fell flat), but sometimes, an item is just made for this industry.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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