The Land of Opportunity

Election season is officially in full swing. With the conventions now a thing of the past, and the debates before us, nothing demonstrates America’s love of democracy and competition than the race for the White House. Regardless of which side of the political spectrum you fall on, the presidential race is a fascinating reminder of American culture and our entrepreneurial spirit.

The ideology of “If you can dream it, you can be it,” is something quite unique to the States, particularly the latter part of the statement. It is the basis of who we are and a concept introduced to us almost from birth. Whether our ancestors arrived here on the Mayflower, or if you are a first-generation American, being able to move fluidly through the social strata is the American dream.

While watching a documentary on pizza (of all things), one of the most notable differences in opening up a pizzeria in the United States rather than in Italy, was that American shop owners could hang their sign anywhere they wanted. Competition was welcome and may the best pizza win. As a result, many millionaires were born bringing their dream and pizza to whatever block they chose here in the United States. Meanwhile, if a pizzeria was on a block in Italy, that was its block for generations and competition was not permitted.

As we gear up for the biggest selling season of the year, the beloved fourth quarter, Print+Promo continues to bring you the best in new and ingenious products to show your clients, from both sides of the print and promotional worlds. Our September issue will prep you and give you a competitive edge when talking with your clients, help set you at ease about those threats of going direct and give you the opportunity to succeed on any block of Main Street.