Great Leadership is Built on Consistency

The topic of leadership is brought up in many discussions as I travel throughout the country consulting with print- and promo product-related companies. Leadership is the way in which we grow, modify and change our organizational or individual strategy. One common characteristic I see many strong leaders share is being consistent in behavior.

A leader's actions (e.g., what you say, what you do, where you spend your time, what you deem important, decisions you make, etc.) are observed by others, and thus demand consistency. This way the people around you will not be confused, surprised or caught off guard. And, remember, it is not the person's title that makes a leader. Anyone within an organization can be a leader.

Consistency of leadership, whether as a CEO or salesperson, is applicable to all. Try to think of consistency as being the steady and methodical pace of an experienced marathon runner, and inconsistency as the erratic (speed up/slow down) pace of an inexperienced short distance runner. Here are five consistent leader themes to consider:

1. Consistent leaders are honest. The complete truth is the way they operate, and you know where you stand with such leaders.
2. Consistent leaders are loyal to their employers and/or employees. These individuals focus on the big picture, and do not react in an emotional manner to one event. They look at the entire situation and avoid "knee-jerk" reactions.
3. Consistent leaders are well-rounded in their lives. They know who they are and what truly matters. They strive to do what is right (whether people are watching or not), and they remember that life is short.
4. Consistent leaders set growth-oriented goals and track their progress to ensure they are moving forward in all areas (mental, physical, social and spiritual) of life. It is the consistent journey-not the end destination-that matters to such leaders.
5. Consistent leaders are committed to operating with integrity. They do not change their behavior or moral compass to match their current situation. Instead, their consistent behavior defines the situation.

Consistency is a key component of leadership. Strong leadership is what makes average companies good—and good organizations great. So, you want to lead? Then be consistent in leading, and you will make a difference. Here is to a super 2015.