Here are some things I hear on a frequent basis: I am slammed, buried, drowning, in the weeds, running ragged, swamped, etc. (You get the idea.)
For the sake of maximizing time, this week's post is simple. First, we all have a limited amount of time—24 hours per day, to be exact. No more, no less. It can be our greatest ally or our worst enemy.
Second, it's easy to make excuses. The challenge is to change how we think about time. Don't say: "You see, Ryan, I did not have enough time to XYZ." Instead, say: "I did not make time to do XYZ." After all, life is a series of choices. We either define the moment or let the moment define us.
This is why some people seemingly get a lot more done in a week than others. It is important to note that this issue is one we all face in a rapidly changing, moving and seemingly impersonal world. Time is the great equalizer for all mankind. What do you do with your 168?
I encourage you to use your time in a deliberate and purposeful manner. Remember, when it comes to our time, we can't get more of it and we can't get it back. Have a great week!
- Categories:
- Marketing and Sales

Ryan T. Sauers has spent nearly 30 years running, leading or consulting with printing, graphics, promotional and visual communications-related organizations. Sauers is CEO of two companies, Sauers Consulting Strategies LLC and End Resultz Inc. that among other things, owns magazines and is a media firm. Key areas of focus of the firms include sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs globally and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in the U.S. to achieve all three rigorous certifications related to human communications, personality and behavior).
Sauers has completed his doctoral-level coursework in Organizational Leadership and is now (ABD - All But Dissertation) working on his dissertation on why some entrepreneurs and small businesses achieve initial and long-term success, whereas countless others do not.
Sauers is the host of the Marketing Matters radio show in Atlanta that later becomes a global podcast. He also is the host of the Community Connections TV show that comes out in video and podcast form. Sauers is the author of the best-selling books, Everyone is in Sales, and Would You Buy from You? More info at RyanSauers.com or call (678) 825-2049 or email Ryan@RyanSauers.com





