What Film and Records Mean to Our “Why?”
If you want to think at the deepest level, you must examine what others say. You have to engage in active listening to get to another person's "why"—not their surface-level "what" and "how" communications.
Have you ever noticed that music artists always talk about the "records" they are making? When is the last time anyone saw a new record? Or, have you ever reflected on why coaches and athletes say they are going to "watch the film" or "watch the tape" to prepare or review? I am pretty sure they are more likely to use their digital devices than an old-fashioned film reel. Yet, we hear this kind of talk in both industries all the time. Why? These expressions have become ingrained in their minds over the years and have thus become part of their individual beliefs.
The next time you hear another person talking about something, pay careful attention to what they say by trying to understand "why" they are saying it. This is a simple post designed to make you think in a new way. Check out the video below to learn more.
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com