Your Brand is Visible in Your Email Address
Have you ever thought about where a person's email address comes from? Does it have something to do with his or her brand? Yes, it does. Watch this one-minute video where I explain this concept in more detail.
First, you have to think of their email name. It likely is unique to their brand in some way. Does the name tie to their birthdate? Their name or nickname? Their hobby or favorite number? I have seen people do all of these. Second, we should consider what company name the person has as part of his or her email (e.g., Gmail, Yahoo!, Hotmail, AOL, etc.) In most cases, this will tell you something about the person-his or her age and when he or she first got email (since most people do not like changing email addresses).
So, why does this matter? You must study the deep "why" level and under-the-surface things people do to really understand another person. This was an easy example of just one way to do it. Remember, as I discuss in my recently released book "Would You Buy from You? Your Brand Makes the Difference," that we must think in an "under-the-iceberg" way to truly understand each other. And, yes, once that is done it is your brand that makes all the difference.
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com