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“A lot of people run a race to see who is fastest. I run to see who has the most guts.”
Steve Prefontaine
American Runner
(1951-1975)
Something quite incredible has happened within our industry over the course of the past year. While turmoil has been the standard faire in the financial sector and the bubble keeps bursting in the real estate market over and over and over again, the printed products industry has grown, surpassing the $3 billion mark this year. And while many poke fun at forms manufacturers and distributors, saying that it is fuddy-duddy, boring or perhaps somehow less glamorous than other markets, there is certainly something to be said about continual slow and steady growth.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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