The Many Faces of Print
The other evening I came across an old episode of the Six Million Dollar Man and, heck yea, I watched it. A couple quick points I must note after re-watching an old childhood favorite: Number one, if Steve Austin were busy being bionic today, the show would surely be called the Six Billion Dollar Man and he’d be equipped with some cool bionics never dreamed of in 1976. (I’m wondering why a Hollywood studio isn’t working on this as I type.) And number two, in the episode I watched, Steve and his good buddy Oscar Goldman break down in their super-sweet red Mustang, and what could they do about it? Nothing. Not even the Bionic Man had a cellphone back then, because they just didn’t exist yet. Crazy, right?
Technology is amazing. Today, I am sitting on an airplane typing up my note to all of you this month, and when it’s complete, I can log onto the Internet and transport it through email to my team in Philadelphia. Such a simple convenience that wasn’t possible a couple of years ago.
For those of you who have been keeping pace with technology—social media, website development, e-commerce, virtual samples—and building this technology into your print applications: good for you! Staying nimble and learning new techniques will help you to continue being relevant. For those of you who have not, the time is now. The pack is already so far ahead of you that you are losing revenue—I guarantee it.
If you have not kept at the forefront of technology, shoot me an email and detail where you have fallen behind. Print+Promo wants to provide you with the best information and education the industry has to offer, and we would love to hear from you.
Print can be bionic.