This week, Rosalie Marcus touched upon three important steps in the networking dance that we all do in business and in everyday life. I wanted to add a fourth, and to my mind integral, component to the mix. The most important part of networking is beer.
We all know that hands are shaken and contracts are signed over dinner and drinks. Sports games and concerts are communal experiences shared by strangers. Bars are casual environments where people are more relaxed and open to conversation. All of these are situations where people who would otherwise never meet are encouraged to talk, and beer plays a significant role in those interactions.
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.