Things are Looking Up

“The essence of optimism is that it takes no account of the present, but it is a source of inspiration, of vitality and hope where others have resigned; it enables a man to hold his head high, to claim the future for himself and not to abandon it to his enemy.”

Dietrich Bonhoeffer -

German Theologian 1906-1945

Since I stepped in as editorial director for BFL&S, now Print Professional magazine, the printed products industry has been in a mass state of flux, while experiencing incremental decreases in revenue. But, a little optimism goes a long way. It is infectious. It gives every member of a team the stamina and drive to move forward and still want to succeed, even when success seems near impossible.

I am pleased to report that in 2007, all of the hard work and patience of the printed products professionals counted for something. Things really are looking up where it counts­—in revenue. While there are still acquisitions, shifts and changes occurring at every level, from company branding and product mix, to technology and personnel, the manufacturing side of the printed products industry saw growth this year. Revenue for the industry topped $2.97 billion, and as you will read in the Top 100 Manufacturers Analysis, it is not a huge gain, but a gain nonetheless.

Perhaps it is premature to state that things are taking a tremendous turn for the better; however, it is safe to say things are settling into a nice, consistent groove. And there is nothing better in life than to experience forward-moving consistency.

Nichole Stella
Editorial Director
nstella@napco.com