Three Killer-Good Sales Questions Print Sales Reps Should Ask
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Good morning!
Let's say you're in some sort of a breakfast group, be it chamber or BNI or something similar. Or maybe it's a networking event. Like everyone else at the meeting, you are given two minutes to talk about what you do.
Consider your options:
"I'm in sales." Ugh.
"I still print." Ugh ugh.
Try this instead…
Think about where you want to end up. That is, what does "ideal" look like? I’d think the ideal situation is where someone comes up to you at the event, gives you information about their company’s business needs and challenges, and you discuss ideas for helping them solve the problem. If that's your ideal as well, introduce yourself this way:
"My name is <<>> and I can help grow your business, but in order to do so, I need three pieces of information from you:
- On a scale of 1 to 10, how accurate is your customer database?
- What is the core message you would want to deliver that best describes the value you bring to your customers?
- On a scale of 1 to 10, how happy are you with current marketing?
Then…
"Here's what I'd like you to do: Before you leave, if you're interested in growing your business, walk over and give me the answer to these three questions. Thank you for your time."
Just imagine the quality of the conversations you will get into. You've just gone from being another in a long line of talking heads to someone who stands out.
You’ll be the belle of the ball!
If you need sales and are willing to put in the work, go to BillFarquharson.com and take 3 minutes to learn about the new training program. If you need sales, but lack the commitment for that program, buy my 25 Best Print Sales Tips Ever on Amazon.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.