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3 Things You Missed at Print+Promo’s Distributor Connect in Fort Lauderdale
May 22, 2018 at 8:25 pm

Earlier this month, Print+Promo kicked off its fifth year of Distributor Connect meetings in Fort Lauderdale, Fla. For this event, which ran May 9 through 11, attendees traveled to the luxurious Pelican Grand Beach Resort, where they were treated to ocean-view rooms just a few steps...

Why We Should Not Settle for Satisfied Customers (Video)
May 22, 2018 at 7:35 pm

In the latest episode of Ryan's Remarks, P+P blogger Ryan Sauers answers the question: “Why should we settle for satisfied customers?” Quite simply, we should not. We must, instead, work to transform customers into raving fans...

The 5 Do’s and Don’ts of Selling: A Marketing Perspective
May 22, 2018 at 7:20 pm

My company, in conjunction with three other service providers, recently hosted a marketing services procurement panel in Dallas. We wanted to get marketing decision makers together in one room to pick their brains. What are their successes? Their challenges? What do they believe are the best procurement services practices? We wanted to learn, from a marketing perspective, what they look for in a print supplier company...

Badger Tag & Label Holds Grand Opening for New Facility
May 22, 2018 at 6:59 pm

On May 12, Badger Tag & Label held a grand opening, from 10 a.m. through 2 p.m., for its new facility at N507 Badger Way in Random Lake, Wis. Following the ribbon cutting, which took place at 10 a.m., members of Badger Tag & Label’s management team gave guided tours, explained highlights of the new facility and detailed Badger Tag & Label’s capabilities...

Technology Makes Direct Mail Irresistible
May 22, 2018 at 6:44 pm

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized and engaging than ever before. Technology has allowed us to increase ROI even more...

Why Promo Distributors Should Consider Selling Print (If They Aren't Already)
May 22, 2018 at 6:27 pm

You’ve probably heard someone spout on about how print is dying, right? That selling print is impossible? That news might have come from some nay-saying colleague, a morbid news article or maybe even your academic advisers when you told them you were going to major in journalism. (That last one might have just been us.) No matter who you heard it from, all of it has one thing in common: It’s wrong...

Print+Promo 2018: A Celebration of the Women in Print and Promo
May 16, 2018 at 6:07 pm

Our fifth annual "Women in Print and Promo" feature highlights women of varying professional backgrounds—from account managers to CEOs. What do they have in common? All of our nominees inspire peers, shift perceptions and have a demonstrated track record of success...

2018 Women in Print and Promo: Barbara Sears, Proforma Angelini + Diamond Solutions
May 16, 2018 at 4:51 pm

"I genuinely care about my clients, and I want to provide the best solutions for their challenges, their projects, events—whatever their needs are," said Barbara Sears, co-owner of Proforma Angelini + Diamond Solutions. "My job is and has always been to make them look good, and they respect me for that...

2018 Women in Print and Promo: Janice Tippett, Millennium Marketing Solutions
May 16, 2018 at 4:45 pm

"In 1990, in the basement of my parents’ house, I started a graphic design firm just after college," recalled Janice Tippett, president and CEO of Millennium Marketing Solutions. "With nothing but my passion for design, an original Macintosh computer with only five typefaces and a 300 dpi printer, I was living out my dream...

2018 Women in Print and Promo: Juli (Enyeart) Clark
May 16, 2018 at 4:43 pm

"In my younger years, I think it was even more difficult to get the 'good ol’ boys' to learn to trust in my abilities and to see me as a smart, knowledgeable woman who was completely capable of reading a ruler," said Juli (Enyeart) Clark, customer care coordinator for National Printing Converters. "I made a commitment early on to becoming an expert...

2018 Women in Print and Promo: Linda Hiniker, Carlson Craft
May 16, 2018 at 4:34 pm

"I think that the most important lesson that I learned is to treat others like I want to be treated," said Linda Hiniker, national account manager for Carlson Craft. "When I am working with a distributor on a printing job, I want to give them the help and support that I would expect if I were in their shoes...

2018 Women in Print and Promo: Tracey Barton, Safeguard
May 16, 2018 at 4:23 pm

"There are so many strong women in this industry who are willing to support newcomers," said Tracey Barton, director of promotional products and distributor support, Safeguard. "All you have to do is reach out a hand and talk to them. That goes for both suppliers and fellow...

2018 Women in Print and Promo: Michelle Maynor, Interior Graphics & Printing
May 16, 2018 at 4:15 pm

"I buy the equipment I need not only because I need it and because I’ve done my research, but also because of the relationship and the trust I have with a salesperson," said Michelle Maynor, print-cess for Interior Graphics & Printing. "If you ask to speak to the man in charge of making the buying decisions, you won’t get business from me...

2018 Women in Print and Promo: Martina G. Alexander, Corporate Image Builders
May 16, 2018 at 4:09 pm

"This is the perfect career for somebody that needs freedom to juggle home, children, school events and a career," said Martina G. Alexander, senior brand specialist of Corporate Image Builders. "You have all the flexibility in the world to be there for your family and get all the work done on time if...

2018 Women in Print and Promo: Jamie Fredrickson
May 16, 2018 at 3:44 pm

"Early in my career, when I was pregnant with my first child, I was told I might be considered for a management position 'if' I actually returned from maternity leave," said Jamie Fredrickson, prepress manager for Pocket Folder Fast. "That was the first time I realized the role..

2018 Women in Print and Promo: Sarah Scudder, Procureit5
May 16, 2018 at 3:32 pm

"Signing a Fortune 100 company as a client in my first six years in the industry was my proudest career achievement," said Sarah Scudder, president, Procureit5. "It was my goal to close a $4M+ deal by the time I turned 30. I did it when I was 27 years old...

2018 Women in Print and Promo: Jody Barber, QRG
May 16, 2018 at 3:30 pm

"I have won a couple of awards, such as Excellence in Service, during the years, but what I’m most proud of is when my coworkers and I come together to solve an issue for our clients," said Jody Barber, account manager lead, IA/NE region for QRG. "Being included in a team that creates an...

2018 Women in Print and Promo: Vicky Schulty, AmeriPrint Corporation
May 16, 2018 at 2:52 pm

"I think a woman has a lot of advantages in this industry," said Vicky Schulty, president of AmeriPrint Corporation. "Women can offer a fresh approach if they keep their technology up-to-date and know their product well. People are looking for ways to make their lives easier and more productive. Who wouldn’t rather...