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How to Identify Great Salespeople (Video)
July 17, 2018 at 3:32 pm

In the latest episode of Ryan's Remarks, P+P blogger  Ryan Sauers discusses the qualities of great salespersons versus salespersons that are average in nature, and, why understanding this concept and changing your thought process about it is so important for your organization.

Fortis Solutions Group Acquires Lewis Label Products Corporation
July 17, 2018 at 3:17 pm

Fortis President and CEO, John O. Wynne, Jr., commented, “We are extremely excited to acquire such a terrific company. Gib Lewis and his team have established themselves as one of the top converters in the Southwest. Lewis Label increases our presence in the food and beverage end markets while also expanding Fortis into the Nutraceutical sector...

How to Improve Conversions on Direct Mail Campaigns
July 10, 2018 at 4:23 pm

Direct mail campaigns work to acquire customers. About 52 percent of marketers recognized that fact in 2017, investing in the channel for that purpose, Target Marketing reported in the January/February issue of the magazine. The "2016 Media Usage Survey" similarly showed that a little more than half of marketers used direct mail campaigns to acquire customers in 2016 and 2015...

Proforma Receives Three 2018 American Inhouse Design Awards
July 10, 2018 at 3:20 pm

“I’m proud of our marketing team and the consistent recognition they receive for their creativity and efforts,” said Deanna Castello, Proforma’s chief marketing officer. “They are constantly working to develop new concepts in messaging, promotional pieces and packaging that our Owners and their clients have never seen before..."

Xerox Names Steve Bandrowczak President and COO
July 3, 2018 at 4:20 pm

Bandrowczak will be responsible for developing and executing a global operations strategy in the company’s business support functions, including product and service delivery, customer billing, information technology, global procurement and real estate...

82 Percent of B2B End-Buyers Expect Immediate Customer Service Responses
July 3, 2018 at 4:13 pm

Look, we get it, the sheer number of platforms for communication available to businesses can be extremely daunting. From live chat to Facebook Messenger, CRM to email, Twitter and beyond, it seems like there are simply too many options to hone in on what works best. The trick is, however, to understand...

It's Another Acquisition for PDF Print Communications
July 2, 2018 at 8:17 pm

Just four months after closing on the acquisition of Madison Forms Corporation, Signal Hill, California-based PDF Print Communications is welcoming Trade Printers Inc. to its portfolio of companies...

Follow Up with Follow-Up
July 2, 2018 at 6:35 pm

Buyers are busy people and are constantly bombarded with sales pitches. They know how to tune out salespeople and focus on their key objectives by leveraging their networks to get referrals for service providers. This is why follow-up is key. Here are my top five tips...

Discount Labels Unaffected By Parent Company Cenveo’s Bankruptcy
June 26, 2018 at 6:59 pm

For Print+Promo’s June Executive Perspectives column, we interviewed John Becker, senior vice president of sales and marketing for Discount Labels, New Albany, Ind. Here, he talks about the importance of investing in the future and sets the record straight on his parent company Cenveo’s financial situation...

Ennis Inc. Reports Q1 Results
June 26, 2018 at 6:55 pm

Ennis Inc., Midlothian, Texas, has reported financial results for the first quarter ended May 31, 2018. Revenues increased $6.3 million, or 7.3 percent, on a sequential quarter basis, but were down slightly on a comparative quarter basis...