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Understand Learning Styles to Grow Sales
December 4, 2018 at 4:23 pm

P+P blogger Ryan Sauers explains VARK and four primary learning styles: Visual, Auditory, Reading/Writing and Kinesthetic. Understanding them is a key way to communicate more effectively and grow your sales...

Quad/Graphics Lands Periscope in $132.5M Purchase
December 3, 2018 at 10:53 pm

Come early 2019, Quad/Graphics Inc., already renowned as a leading marketing solutions provider, will add to its clout through the addition of Periscope, with theSussex, Wisconsin-headquartered business having acquired the Minneapolis-based independent creative agency for $132.5 million last week...

Ditch the Call to Action in Your Cold Email Strategy
November 27, 2018 at 3:53 pm

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We often walk away. But think about a time you chose to continue. Because you were curious, you asked for more details ... to fully grasp what sounded intriguing...

Executive Perspectives: Gregg Emmer, chief marketing officer, vice president of Kaeser & Blair Inc.
November 27, 2018 at 3:37 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Gregg Emmer, chief marketing officer, vice president of Kaeser & Blair Inc. (K&B), Batavia, Ohio. Here, he talks about industry concerns, being mindful of business lexicon and why we need to abandon the commodity-based mindset...

Our Sales Strategy is Not Multiple Choice
November 20, 2018 at 8:52 pm

This short video from P+P blogger Ryan Sauers discusses the importance of “open essay” and creative focused sales strategy versus “multiple choice” and closed-minded sales that are more of an order-taker approach. Sales is not black-and-white in approach, but rather very gray. We must be passionate, creative and authentic in our approach in 2018 and beyond...

2018 Top 50 Suppliers: How New OneTouchPoint CEO David Holland is Keeping Up With Industry Changes
November 13, 2018 at 9:05 pm

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they’re doing to stay relevant...

The Difference Between a Sales Extrovert and Introvert
November 6, 2018 at 8:56 pm

This short #RyansRemarks video explains the importance of understanding the difference between Myers Briggs (MBTI) definition of extroversion versus introversion in sales. Learn new ways to think about each after watching this video...

Day-In-The-Life Series: Jillian Flesh and the Chapter 6 Cliffhanger
November 6, 2018 at 8:39 pm

We operate in a business climate where everything is needed yesterday and executives are expected to anticipate the challenges of tomorrow—yet, they make it look so easy. Ever wonder how they do it? Print+Promo’s “Day-In-The-Life” series gives a glimpse into the day-to-day experiences of print and promotional product industry professionals...

2018 Top 50 Suppliers: Why 4over Thinks “Gloomy” Industry Outlook is Overstated
November 6, 2018 at 7:50 pm

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs. We asked a few of our top suppliers to talk about their recent accomplishments, leadership style and what they’re doing to stay relevant...

2018 Top 50 Suppliers: Ennis Inc. Remains On Top
October 30, 2018 at 8:05 pm

Each year, Print+Promo compiles the Top 50 suppliers into one comprehensive list. High sales numbers aren’t achieved by luck. Rather, these firms excel at hearing and responding to the voices of their customers—especially when those voices express differing needs...

Goal-getters
October 23, 2018 at 7:27 pm

Every year, I’m inspired by the people behind the trade printers that comprise Print+Promo's Top 50 Suppliers list. Their drive, creativity and passion for customer service is unparalleled. These companies are already finalizing their plans for 2019, which...

How to Turn Prospects Into Clients
October 16, 2018 at 7:57 pm

Everyone makes amazing promises to clients and potential partners, but what does it require for a print or promotional products entity to be able, to quote 1995’s “Tommy Boy,” to sell ketchup popsicles to a woman wearing white gloves? To determine how businesses can better their deal-closing practices, Print+Promo connected with...

Executive Perspectives: Tony Heinl, president of Repacorp Inc.
October 16, 2018 at 7:14 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Tony Heinl, president of Repacorp Inc., Tipp City, Ohio. Here, he talks about growing great connections among industry peers, remaining aware of technological advances and fostering the right talent...

Possible USPS 'Forever' Stamp Cost Increase Would Mark Agency’s Largest Bump
October 16, 2018 at 6:13 pm

Times being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost...

Make Your Time Count!
October 9, 2018 at 4:34 pm

In this #RyansRemarks33 (VIDEO)  P+P blogger Ryan Sauers explains the importance of making our time count. Time is our greatest resource to grow our sales and our business. What do you do with time?

Jeff Collins Joins Idealliance as Director of Print Technologies
September 17, 2018 at 7:09 pm

ealliance, Alexandria, Va., announced that globally recognized technology and standards expert Jeff Collins has joined its staff as director of print technologies. Idealliance is a non-profit think tank with 12 offices around the world. It is recognized by ISO as the foremost certifying body for competencies, systems, materials, and facilities and the world’s foremost contributor to ISO standards.

GPO Names Chief Information Officer
September 11, 2018 at 3:20 pm

The U.S. Government Publishing Office (GPO) acting deputy director Herbert H. Jackson, Jr. selected Sam Musa as the chief information officer for GPO. Musa will be responsible for managing IT policies and standards relating to the acquisition, implementation and operation of telecommunications and IT systems throughout the agency.

Sartorial Splendor: Wearing a Bow Tie
September 4, 2018 at 2:46 pm

“The tradition of adorning the neck with a knotted piece of fabric dates back to the 17th century. The Croatian soldiers of the Thirty Years War (1618-1648) were one of the first documented peoples to don a necktie, which they used to keep together the collars of their shirts. French soldiers brought the look back…