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Print is Changing, and Pressure Seal is Leading the Way
June 5, 2018 at 4:56 pm

In a time where there are so many naysayers quick to spout tired warnings that print is “dying,” it’s all the more important to flex those creative muscles and find new ways to use items, such as pressure seal documents, in promotional campaigns. To learn about what you can do to revitalize your sales in the sector, we spoke with...

Quad/Graphics Teams Up with ELLE to Produce Personalized Covers
June 5, 2018 at 4:11 pm

In April, 50,000 ELLE magazine subscribers received a surprise in the mail. The lucky recipients received their monthly issue with a personalized cover featuring Kim Kardashian West, with their own first name and a special message...

Fun With Proofreading: Google Trends Reveals Each State's Most Misspelled Word
June 5, 2018 at 4:03 pm

Spelling can spell trouble for even the most conscientious word lovers among us, and since so many of our behaviors have become common knowledge in a society driven by curiosity, it figures that our gaffes when linking letters together would come to be a topic of fixation for the folks at Google Trends. As they…

What Are My QuickBooks Options on Mac?
May 29, 2018 at 7:27 pm

A reader asks, “I have a Mac that I use for my business, but I’d like to use QuickBooks. What are my options?” Read today’s edition of “Ask the Accountant” for the answer…

What Do Social Media Influencers Look for in Packaging?
May 29, 2018 at 7:21 pm

There's no denying the ever-expanding role social media plays in consumers' buying decisions, with some brands even designing their packaging with social media in mind. As more people turn to these outlets to gather information, "social media influencers," who can have thousands, or even millions of followers who trust their opinions, play an important role...

St. Louis Tag Co. Announces New Custom Hangtag Solutions for Retail, Marketing, Manufacturing and Asset Management
May 29, 2018 at 7:21 pm

St. Louis Tag Co., St. Louis, recently debuted new data management technology that allows hangtag customers to accomplish several different tasks within the same order. Whether you are in the retail world using hangtags to increase sales and promote your brand, or managing your inventory and assets, St. Louis Tag Co. can add value to your hangtags and business...

CEO of Deluxe Corp. Announces Diversification Plans and Establishes Trading Plan
May 29, 2018 at 7:14 pm

Deluxe Corporation, Shoreview, Minn., announced that its CEO Lee Schram has established a personal stock-trading plan, including a Rule 10b5-1 plan, as part of his personal financial planning strategy for asset diversification. Schram will be retiring from his current role, but will continue to lead the company as CEO during the succession process...

Executive Perspectives: Tom Marchessault of BCSI
May 29, 2018 at 7:04 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Tom Marchessault, chief operations officer of BCSI, Burnsville, Minn. Here, he talks about workplace caffeine habits, trailblazing into electronic territory and why marketing-based products are here to stay...

This Summer, Stop and Smell the ... Stamps?
May 29, 2018 at 5:56 pm

Remember those endless summer days in childhood, filled with swing sets, pool parties, fireworks and, at some point, inevitably, the sweet, sweet sound of the ice cream truck making its rounds through the neighborhood? Well, this summer, the U.S. Postal Service (USPS) seems to be touching on those feelings of nostalgia with a modern take...

3 Things You Missed at Print+Promo’s Distributor Connect in Fort Lauderdale
May 22, 2018 at 8:25 pm

Earlier this month, Print+Promo kicked off its fifth year of Distributor Connect meetings in Fort Lauderdale, Fla. For this event, which ran May 9 through 11, attendees traveled to the luxurious Pelican Grand Beach Resort, where they were treated to ocean-view rooms just a few steps...

Why We Should Not Settle for Satisfied Customers (Video)
May 22, 2018 at 7:35 pm

In the latest episode of Ryan's Remarks, P+P blogger Ryan Sauers answers the question: “Why should we settle for satisfied customers?” Quite simply, we should not. We must, instead, work to transform customers into raving fans...

The 5 Do’s and Don’ts of Selling: A Marketing Perspective
May 22, 2018 at 7:20 pm

My company, in conjunction with three other service providers, recently hosted a marketing services procurement panel in Dallas. We wanted to get marketing decision makers together in one room to pick their brains. What are their successes? Their challenges? What do they believe are the best procurement services practices? We wanted to learn, from a marketing perspective, what they look for in a print supplier company...

Badger Tag & Label Holds Grand Opening for New Facility
May 22, 2018 at 6:59 pm

On May 12, Badger Tag & Label held a grand opening, from 10 a.m. through 2 p.m., for its new facility at N507 Badger Way in Random Lake, Wis. Following the ribbon cutting, which took place at 10 a.m., members of Badger Tag & Label’s management team gave guided tours, explained highlights of the new facility and detailed Badger Tag & Label’s capabilities...

Technology Makes Direct Mail Irresistible
May 22, 2018 at 6:44 pm

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized and engaging than ever before. Technology has allowed us to increase ROI even more...

Why Promo Distributors Should Consider Selling Print (If They Aren't Already)
May 22, 2018 at 6:27 pm

You’ve probably heard someone spout on about how print is dying, right? That selling print is impossible? That news might have come from some nay-saying colleague, a morbid news article or maybe even your academic advisers when you told them you were going to major in journalism. (That last one might have just been us.) No matter who you heard it from, all of it has one thing in common: It’s wrong...

Print+Promo 2018: A Celebration of the Women in Print and Promo
May 16, 2018 at 6:07 pm

Our fifth annual "Women in Print and Promo" feature highlights women of varying professional backgrounds—from account managers to CEOs. What do they have in common? All of our nominees inspire peers, shift perceptions and have a demonstrated track record of success...

2018 Women in Print and Promo: Barbara Sears, Proforma Angelini + Diamond Solutions
May 16, 2018 at 4:51 pm

"I genuinely care about my clients, and I want to provide the best solutions for their challenges, their projects, events—whatever their needs are," said Barbara Sears, co-owner of Proforma Angelini + Diamond Solutions. "My job is and has always been to make them look good, and they respect me for that...

2018 Women in Print and Promo: Janice Tippett, Millennium Marketing Solutions
May 16, 2018 at 4:45 pm

"In 1990, in the basement of my parents’ house, I started a graphic design firm just after college," recalled Janice Tippett, president and CEO of Millennium Marketing Solutions. "With nothing but my passion for design, an original Macintosh computer with only five typefaces and a 300 dpi printer, I was living out my dream...