Selling on price is good. Selling on personality is better. Here are examples of companies that sell by writing well.
Leaving Chicago after last week's show, I couldn't help but think about the least well-kept secret in the industry: the last day of any trade show is dead.
Welcome to our inaugural issue of Print+Promo—you are in for a real treat! We have realigned our content to provide you with the best information regarding the print and promotional products industry, in addition to giving the publication a completely updated design and feel.
I'm gonna let you in on a little secret: every day, once a day, give yourself a present.
I was in Costco the other weekend stocking up like many families do on all sorts of items, from groceries and pharmacy items to a bathing suit for my daughter, and a video game for my nephew’s birthday. I stopped and peered into my cart, then down the surrounding aisles and mentally noted that absolutely everything under the sun was available to me inside these four walls. There were vacuums, small appliances, televisions, DVDs, furniture, pool supplies, grills, toys, pet supplies and even tires if I so desired. I could even go as far as booking a family vacation through Costco Travel.
