Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any time soon. The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions. Postal accounting, however, is more like a Rorschach inkblot test...
COVID-19 may have frozen ad budgets, including direct mail, but the financial woes of the U.S. Postal Service have pre-dated the current crisis. Calls for postal reform to facilitate all types of fiscal fixes have gone unanswered, despite bipartisan support to get the job done...
What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get tossed into the trash. How many of your pieces are going into the trash? Probably more than you think, especially if...
Promotional calendars are hardly a new tool for printers to use when wooing customers and prospects. But, when a specimen like the 2019 wall planner from Diamond Packaging comes along, it asks us to think of printers’ calendars not just as marketing giveaways, but as works of art and platforms for interactive “smart” technologies as well...
Although USPS mailing promotions took a break in 2018, they are back for 2019. This year there are five old ones and one new one. Rob Hanks of Suttle-Straus Inc. highlights them here...
Tags and labels have a bright future ahead. Check out our fun video, sponsored by New Dimension Labels, to see what the Print+Promo staff had to say on the subject.
