Elise Hacking Carr

Elise Hacking Carr

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Coca-Cola Creates Stop-Motion Ad Made Entirely From Recyclable Packaging

Coca-Cola Great Britain has launched its first-ever ad made out of 100-percent recyclable packaging. Love Story, created by Ogilvy and Mather Berlin, tells the story of two plastic bottles (Fanta and Coke Zero, respectively) who fall in love as they meet over and over again, thanks to recycling. Through the ad, Coke hopes to communicate...

Suppliers and Distributors Can't Afford to Break the Partnership Chain

Technology has been a major industry disruptor, influencing new—and less personal—communication styles over the years. The shift to online shopping hasn’t helped matters either. Suppliers can easily sell direct, distributors can bypass suppliers to import product and end-users can find production facilities with minimal effort...

Sky's the Limit

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Ross Barker, CEO and owner of e-Quantum Inc., Reno, Nev. Here, he talks about the pace of modern business, the importance of adapting and his desire to learn...

Taylor Communications is Moving Hundreds of Jobs to Downtown Dayton

The Dayton city commission on Wednesday approved a $1 million development agreement with Taylor Communications—formerly Standard Register Co.—to help fund the renovation of the underutilized downtown building at 111 W. First St., the company’s new home come October...

8 Commonly Asked Questions About Pressure Seal and How to Answer Them

In the wake of the recession, companies made significant changes in the way they operate. Even today, the C-suite continues to give burnt-out employees their marching orders for growth. Topping those lists of best practices is efficiency. That is, streamline whenever appropriate—with limited manpower and funds...

Sycamore Partners to Buy Staples Inc. for $6.9 Billion

After months of speculation, we finally can report that private equity firm Sycamore Partners will acquire Staples Inc. in a transaction valued at approximately $6.9 billion, which is significantly higher than the original estimation of $6 billion...

Sarah Scudder Joins Procureit5 as President

Print professionals already know Sarah Scudder as a PSDA board member, CEO and founder of the Young Innovators group, president of the Institute of Supply Management Northern California affiliate, Print+Promo blogger and...

Sycamore Partners Reportedly Nearing Deal to Acquire Staples

Staples Inc. wants to tell a new story—which is why the Framingham, Massachusetts-based retailer recently announced that it was overhauling its marketing. The move, according to The Boston Globe, was a departure from Staples’ original mission of selling low-priced office supplies at big stores...

Platform of Innovation

As part of Print+Promo’s ongoing feature, Executive 
Perspectives, we get to know leading professionals in the print and promotional industry. This month, we talked to Joe Walkup, president and owner of Innovative Business Products LLC, Nashville, Tenn.; and vice president of PSDA, Chicago. Here, Walkup expands on industry threats and opportunities, the influence of relationships and his company’s current focus...

Safeguard Closes Three Deals in First Two Quarters of 2017

It’s been a busy year for Safeguard’s Business Acquisitions & Mergers (BAM) team. The Dallas-based group recently completed the divestiture of Minneapolis-based Brand Advantage Group. The deal closed in 90 days. For those in need of a refresher, Brand Advantage Group was created...

Staples Hires New Chief Marketing Officer

Staples has been trying to retool its business ever since its failed merger attempt with rival Office Depot. In its next move, the Framingham, Massachusetts-based company is welcoming a new chief marketing officer: Michelle Bottomley...

Passion for Print

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we talked to Jim Schulty, vice president of AmeriPrint Corporation, Harvard, Ill. Here, Schulty talks about leadership priorities, the Baby Boomer effect and his excitement over integrated products...

Women in Print and Promo: These Women Mean Business

Women have undoubtedly made progress in American society, but it is not nearly enough. According to the International Labour Organization, 43 percent of all managers in the U.S. are women. An encouraging number, yes—though it’s less than half of the total, suggesting that there is significant room for growth...