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'Got Milk' Campaign Goes Modern With NFT Promo Using Scratch-Off Labels, QR Codes

We all know the "Got Milk" campaign by now. We've seen countless posters of sports heroes like Michael Jordan or Mia Hamm with milk mustaches (gross), and the campaign has continued as our sports heroes change. To adapt to the times, the Milk Processor Education Program (known as MilkPEP for short, which is fun), is adding NFTs to the campaign...

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The Promo Industry's Burnout Problem

The supply chain is making life hell for promo distributors and suppliers, leading to mounting frustration that’s costing time, money and jobs. As burnout sets in, it’s only adding to the supply chain mess. What can the industry do to stop it? And what happens if it doesn’t?...

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