The Latest

Are You Selling to These Key Verticals? You Should Be
June 19, 2018 at 5:03 pm

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...

Dallas Approves $1.7 Million in Tax Incentives for Vistaprint in Exchange for New Facility
June 19, 2018 at 2:31 pm

With production starting at the plant as soon as July 2019, Vistaprint and Dallas residents alike certainly have a lot to be excited about. As for Vistaprint, the plant's location will put the printing behemoth in close proximity to three major highways (I035E, I-20 and I-45), as well as a Union Pacific rail terminal, increasing the company's already sizable foothold in the U.S...

Purdue Pharma and Promotional Products: The Marketing Behind America's Opioid Crisis
June 7, 2018 at 11:47 am

This is the story of a company using marketing to push on Americans a product that could kill them. This is a story of greed, and loss, and delayed corporate responses, and regulatory failure. This is the story of a promotional campaign, and everything that came after. This is the story of how Purdue Pharma marketed America's opioid crisis, the surprising role promotional products played, and where we go from here...

Print and Promo Professionals On How to Increase Sales
June 12, 2018 at 7:56 pm

As a sales professional, you know how much hard work and dedication it takes to maintain accounts while constantly searching for more business. It’s a part of the job, and though it can be a deeply personal process, that doesn’t mean that you can’t learn new tricks and techniques from others...

Repacorp Inc. Purchases Hooven-Dayton Corp.’s Assets and IP
June 12, 2018 at 7:06 pm

Repacorp Inc., a label manufacturer with headquarters in Tipp City, Ohio, acquired Hooven-Dayton Corp.’s assets and intellectual property on June 8. The asset purchase terms have not been disclosed. Some equipment will be incorporated into Repacorp’s three facilities located in Ohio, Wisconsin and Arizona. The rest of the equipment will be auctioned on July 11...