The Latest

Print+Promo 2018: A Celebration of the Women in Print and Promo
May 16, 2018 at 6:07 pm

Our fifth annual "Women in Print and Promo" feature highlights women of varying professional backgrounds—from account managers to CEOs. What do they have in common? All of our nominees inspire peers, shift perceptions and have a demonstrated track record of success...

The 5 Do’s and Don’ts of Selling: A Marketing Perspective
May 22, 2018 at 7:20 pm

My company, in conjunction with three other service providers, recently hosted a marketing services procurement panel in Dallas. We wanted to get marketing decision makers together in one room to pick their brains. What are their successes? Their challenges? What do they believe are the best procurement services practices? We wanted to learn, from a marketing perspective, what they look for in a print supplier company...

3 Things You Missed at Print+Promo’s Distributor Connect in Fort Lauderdale
May 22, 2018 at 8:25 pm

Earlier this month, Print+Promo kicked off its fifth year of Distributor Connect meetings in Fort Lauderdale, Fla. For this event, which ran May 9 through 11, attendees traveled to the luxurious Pelican Grand Beach Resort, where they were treated to ocean-view rooms just a few steps...

Why Promo Distributors Should Consider Selling Print (If They Aren't Already)
May 22, 2018 at 6:27 pm

You’ve probably heard someone spout on about how print is dying, right? That selling print is impossible? That news might have come from some nay-saying colleague, a morbid news article or maybe even your academic advisers when you told them you were going to major in journalism. (That last one might have just been us.) No matter who you heard it from, all of it has one thing in common: It’s wrong...

Technology Makes Direct Mail Irresistible
May 22, 2018 at 6:44 pm

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized and engaging than ever before. Technology has allowed us to increase ROI even more...

Staples Has Laid Off More Than 200 Employees This Year
May 15, 2018 at 6:18 pm

After Shira Goodman stepped down from her position as CEO of Staples in January, the company has laid off hundreds of employees. The Framingham Source estimated that 200 employees have been laid off from Staples in the 2018 calendar year...

Gill Studios Names New CEO
May 15, 2018 at 6:37 pm

Top 50 Supplier Gill Studios, Lenexa, Kan., has appointed Jamie Fain to the role of president and CEO. Fain has served at Gill Studios for over two decades, most recently as the company’s vice president of finance and administration...

Distributor Connect Cheat Sheet Part 3: The Power of Networking
May 15, 2018 at 8:07 pm

Welcome back to our Distributor Connect Cheat Sheet, the multipart series where we help distributors prepare for their upcoming Distributor Connect experience! Today we’d like to discuss the ample networking opportunities our event offers, which happens to be what we like best about Distributor Connect...

InnerWorkings Postpones Release of Q1 2018 Financial Results
May 15, 2018 at 6:53 pm

InnerWorkings, Chicago, is postponing the release of its first quarter 2018 financial results and conference call due to errors in its historical financial statements identified during the course of its first quarter financial reporting close process...