The Latest

Where to Find New Sales Opportunities in the Packaging and Labels Product Category
May 11, 2021 at 4:37 pm

As the pandemic changed the way people shopped and the products they were buying, customers that may not have needed packaging and labels before were suddenly calling up distributors asking for help. That created opportunities that should last long after the pandemic ends. Here’s where to find them...

2021 State of the Industry Report: The Latest on Promotional Apparel
May 11, 2021 at 4:54 pm

For Print+Promo Marketing’s 2021 State of the Industry report, we set out to learn more about the central issues currently affecting the print and promotional products industry, and find answers to questions like: Which vertical markets are poised for recovery and how does that impact the products distributors sell…

The Power of Relationships With Fred Albrecht
May 10, 2021 at 2:51 am

Fred Albrecht is an accomplished business owner, mentor and coach, who together with his wife, Suzette, built a $40 million business in the promotional products and print industry, Proforma Albrecht & Co. “Relationships matter more than anything,” Albrecht says. “It’s all about building a company one great person at a time."...

LinkedIn Tips for Print and Promo Pros: Generating Leads, Building Relationships and More
May 4, 2021 at 12:44 am

When starting out using social media for business, out of all the platforms, LinkedIn can certainly feel the most intimidating. Each social media app has its own “rules,” but LinkedIn is unique in its place as the more professional platform, not the one you casually scroll to see new pictures of your friends’ pets. And LinkedIn has changed a lot over time...

How Digital Textile Printing is Changing the World of Fast Fashion
May 4, 2021 at 3:04 pm

The term “fast fashion” didn’t always have the best connotations. In fact, says Sharon Donovich, product marketing manager for Kornit Digital, it was akin to a dirty word in certain circles. “Fast fashion is all about a highly profitable business model that was based on replicating catwalk trends and high-fashion designs, and mass-producing...

Executive Perspectives: Rick Haman of Label Works, powered by Navitor
April 30, 2021 at 12:48 am

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Rick Haman, general manager of Label Works, powered by Navitor, North Mankato, Minn. Here, he explains how print chose him, hints at new product categories and reflects on the industry bright spots of 2020...