Bob Makofsky, general manager for Conformer Expansion Products, Great Neck, N.Y., offers the following checklist to help organizations look beyond mailing supplies and gain an accurate picture of total costs:
1. Determine postage fees. Consider how packaging affects mailing costs. Padded mailers, for instance, now ship as parcels in most cases due to their thickness. The additional $0.33 per piece in postage decreases the cost benefit of using this type of packaging. Paperboard mailers may cost a few cents more at the point of purchase, but they often yield a net savings by qualifying as a flat, rather than a parcel. Also evaluate the shape of the materials being mailed. Redesigning a brochure from letter size to digest size, for example, saves $0.39 in postage. It may require an initial investment, but it will save money in the long run.
- Companies:
- Conformer Expansion Products