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This involved creating a product with face stock that would properly accept ink from an ink jet printer, and adhesive that would not melt from the the high temperatures of a laser printer.
However, with the invention of CD labels, a new concern arose in the development of durable adhesive.
"As adhesive ages it has a tendency to bubble up, so one of our requirements was to avoid that problem," said Melinda Fulton, Continental's marketing coordinator.
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