Cabler said that even after operating the Rapida 106 press for 18 months, press operators and crew are still learning new processes and testing new substrates with a high dedication to R&D efforts. At a minimum, the press is operational 24 hours a day five to six days per week.
"Originally, we were going to use actual wood board, but it would have tripled the cost of the piece. In order to offer a cost competitive solution to our customers, we decided to simulate the look and feel of the wood grain texture. The combination of all the unique print and coating elements elevated the piece to a higher perceived value, which is exactly the message we're promoting to our client base for their brand packaging," relayed Allen. "By printing this promo piece on the Rapida 106, we're able to showcase first-hand the added value we can offer."