Fueld by New Blood
Clients most inclined to go with this type of idea, noted Anderton, include anyone who has the budget and is already open to trying various media, such as radio and newspaper advertising. “All [distributors] need to know is what the final objective is, and the strengths and weaknesses of the brand or product, and we’ll take it from there,” he added. Anderton said that custom video ads can start at $20,000. “This is quite a bargain. In the old days—two years ago—you’d put $20,000 into the creative only to have to put another $100,000 into TV distribution,” he explained. “With avenues like
spotrunner.com (a company Fueld Films partners with for stock video ads) and online viral opportunities, you put the bulk of the budget into making better creative and save big on the deployment.”
- Companies:
- American Solutions for Business
- People:
- Ben Hurst
- Brady Anderton
- Jeff