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The biggest concern most printers have with print-on-demand is price. How does it stack up to offset?
On the surface, offset is inevitably going to be cheaper. Cost-per-page margins favor offset in almost every case. But Pesko said when dealing with on-demand printing, cost-per-page should not be the deciding factor in total cost. "I've seen print jobs where the makeready and prepress cost is ten times that of the actual print cost," he said.
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