“In addition to meeting our corporate goals, our environmental approach also has attracted new customers with similar core values,” Miske observed. ESI’s “green” approach succeeds because the product lineup gives customers more choices. “Printing companies that understand that they can be environmentally responsible and make a profit are always looking for ways to be more effective,” he added. “With a combination of the right coatings, expertise and communication with the print buyer, they can incorporate environmentally friendly products into their manufacturing process and dramatically enhance their print product offerings. The gains they experience in the marketplace motivate them to pursue further avenues for improving the environment.”
- People:
- Mike Miske
- Places:
- Canada
- Chicago
- United States