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Certifications and seals bearing environmental claims are also subject to the guidelines. Marketers will be held responsible for the claims of any seals placed on their products, even if those seals are given by third-party organizations, and must also disclose any relationships with the certifiers. The commission recommends marketers only display seals with explicit, clear language stating exactly what the certification covers.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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