Lookin’ Fine in ’09
Fortunately, this nation is one to rise to a test. Where fiscal fears are found, employers and manufacturers are bringing more jobs back to the United States to bolster the economy and job market. Imports made with dubious chemicals and materials are being inspected and monitored by watchdog groups concerned with safety and purity. Companies are responding to consumer fears, not merely for the sake of good PR, but based on principle. “Green” evolved from a niche market, to a marketing buzzword, and now, to an industry standard with ever-rising expectations that are met with ever-rising quality from suppliers across the board. These adaptations and renovations can be seen and felt across the continent—although it is not industry specific, promotional products suppliers and distributors have more than met the challenges of the modern age. In many ways, they have lead the charge for change.
- Places:
- United States
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.