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3. Be able to explain the value. Upon the decision to integrate security defenses into the product mix, the printer should illustrate to the customer how the additional marginal costs of building an effective, secure printed item are off-set through the improved, secure printed by-product.
When it comes to combating counterfeiting, this information only begins to scratch the surface. If a client has been a victim of fraud, they will defer to your expertise. Knowing what solutions to provide involves familiarity with various industry technologies from a vast array of suppliers that can include software companies, paper manufacturers, ink suppliers and others.
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- Companies:
- SICPA Securink Corporation
- People:
- John LaBrant
John Labrant
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Regional Account Manager
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Sicpa Securink Corporation
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