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Research from the Rochester Institute of Technology suggests adding direct mail to your marketing mix can increase ROI by 20 percent. In one survey, 56 percent of respondents found printed material to be the "most trustworthy" of media channels. But print can't always produce results on its own. To act upon direct mail marketing, customers often have to go online to complete the conversion. Alone, each approach can only do so much, but together, they work to increase conversion, engagement and retention.
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Andrew Field
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Ceo Of Printingforless.com
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