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Davis noted that viable alternatives include vinyl-cut lettering and digital printing. "Vinyl-cut lettering provides some of the same qualities, but is limited to one color. And even the new digital printing methods won't last as long. There's just not enough ink laid down," he said.
What, then, does this mean to the distributor salesperson? It means that if a customer wants a product that will withstand harsh weather conditions and chemicals, will stand up to excessive abrasion and will remain vibrant and intact for years to come, screenprinting is the answer.
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- Companies:
- Tapecon
- People:
- Keith Davis
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