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That figure is “up from $77.6 billion in 2011, but down more than 19 percent from the pre-Great Recession total of $98.2 billion,” they explain. And it’s down nearly 21.0 percent from the industry’s all-time high of $101.0 billion, reached in 2000.
“Of course, the industry’s performance is neither a ceiling―many companies will far exceed it―nor a floor―many companies will fall far below,” they write. “While the economy can influence where industry sales wind up, on a company-by-company basis the drivers for growth still will have to be generated internally.”
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