"A trademark owner can collect the infringer's profits, any actual damages the owner sustains (such as lost profits where potential customers have been diverted to the infringer's items in lieu of the trademark owner's product) and costs of the action, including attorney fees," said Lisa Lori, Esq., a partner in the litigation department at law firm Klehr, Harrison, Harvey & Branzburg LLP and expert in trademark law. "Alternately, the trademark owner may elect to recover statutory damages of up to $1,000,000 per trademark in the case of counterfeiting."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.