Over 20 Leading U.S. Companies Remove Anti Paper Green Claims
"We are very pleased with the success of our campaign to date because most companies are responding positively to our concerns and our offer to work with them in developing messaging that meets the U.S. FTC Green Guides for environmental marketing," said Two Sides President Phil Riebel. "The goal is to put an end to unsubstantiated and misleading claims that electronic communications are more environmentally friendly than print and paper. We have no desire to cause unnecessary negative publicity for companies or to undermine their reasons for driving customers toward e-billing, but claims that print and paper are environmentally unfriendly need to stop. Rather than call these respected companies out publicly with greenwashing complaints, we are working with them one-on-one to achieve a resolution."
- People:
- Phil Riebel
- Places:
- United States