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R.O.I. Line by Source Abroad is a boutique line, which focuses on overseas production of existing items from its diverse product line. Prime Line will also add R.O.I.'s Awareness Line of exclusive cause-related products. Going forward, these lines will be known as R.O.I. by Prime, but there will be no significant operational changes for the line. The company is based in Los Angeles and gives Prime Line a California presence. Company founder Caro Krissman will stay with the line in a consulting capacity. "I'm very excited to have Caro and the rest of the team working with the Prime family as we work to expand the products and services we offer distributors," Lederer said.
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- Companies:
- Prime Line
- Source Abroad
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