Protecting Your Client's Brand
What you should know about product safety, regulatory compliance and responsible sourcing
By
Rick Brenner
and Mas
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Product safety for the promotional industry will take some time to learn—but if you make the investment, you can be certain that it eventually will pay handsome dividends. When you learn to ask the questions that make it obvious to your client you are just as committed to protecting its name as to making a sale—that you are acting as a fiduciary for its brand—you will enjoy a different relationship than before. Instead of being regarded as the promotional products sales rep, you will become a valued and trusted advisor to the client—the highest mark of respect you can earn.
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Rick Brenner
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