Semper’s Latest Industry Insight Survey Finds Continued Growth and Optimism in the Printing Industry
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The report offers a number of critical insights that Semper saw in the survey data. Insights include:
- 85 percent of respondents reported a profitable Q4 2014.
- One-third (33 percent) of companies saw an increase in sales during the first two weeks of 2015.
- Nearly two-thirds (62 percent) of respondents expect sales to grow during Q1.
- 62 percent of businesses are diversifying, up five points from last quarter.
- The leading areas of diversification continue to be Web-based media, wide-format printing and direct mail.
- 45 percent of all respondents expect to hire staff during Q1 2015.
- The largest labor cost concern continues to be health insurance, most likely due to the effects of the Affordable Care Act-increasing 18 points.
The full report is available here.
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