Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
With that in mind, think about what our clients ask us for. We are more likely to here “I want to motivate my sales people” rather than “I want to buy some watches”. Your customer wants the “outcome”. Now consider that advertising is not outcome based but rather it is informational. It may contribute to an eventual outcome, but rarely will there be a direct cause and effect from the advertising. Years ago I boiled it down to: Advertising Informs, Marketing Motivates. So based on outcomes desired by our clients we would be more accurate calling this the “promotional marketing” industry or “marketing specialties”.
0 Comments
View Comments
Related Content
Comments