Standard Register and Scotts Miracle-Gro Sign Multi-year Promotional Marketing Management Agreement
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"Promotional materials have a strategic function within integrated marketing programs," said Michael Giachetti, vice president of promotional marketing, Standard Register. "Our team closely analyzed both the marketing and sourcing needs of the promotional marketing process at Scotts, and was able to bring new ideas to enhance the overall customer experience and differentiate the brands."
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- Places:
- Dayton, Ohio
- Grove City, Ohio
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