Sustainability Initiatives are Growing at Creative Automation
The company’s recent reforestation program planted 4,000 trees
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The program was marketed through advertisements in trade publications, banner ads in e-newsletters, press releases, a direct mail campaign targeting several hundred clients, multiple e-mail blasts and handouts at trade shows. “We got a registered trademark for the program name, ‘Reforestation with Creative Automation,’ and also had an icon [for the program] on our webpage that linked to a document with the details,” Turano explained.
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Maggie Dewitt
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