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In addition, a recent annual survey of leading American creative professionals conducted by New York-based Graphic Design USA (GDUSA) and sponsored by MAN Roland, Westmont, Ill., revealed the percentage of designers working in print is increasing. Gordon Kaye, GDUSA publisher, said respondents view print as more “trustworthy and credible” than other media, and believe its very “tangibility and permanence” connote a sense of authenticity.
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