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According to the survey responses, agents are confused about the myriad choices, both online and offline, and in traditional and non-traditional media, in which to invest their marketing dollars. Additionally, the responses indicate real estate professionals are not able to find much information before or after their media purchase to provide a benchmark for property programs. According to the agents and brokers surveyed, the biggest challenge facing professionals is the ability to track results, manage multiple input forms, and retype listing information for a variety of media services.
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