Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

California Ports Facing Record Container Ship Backlog as Supply Chain Issues Worsen

A record 44 container ships are currently waiting to access the ports of Los Angeles and Long Beach. That tops the previous pandemic record of 40, set in February of this year. (In January, 45 ships were anchored outside the ports, but that total included oil tankers.) The combination of labor shortages, COVID shutdowns at international ports...

5 Keys to an Effective Self-Promo

Promotional products distributors are experts in advertising their customers’ companies. They know how to pick a product that end-users will appreciate, place a logo or branding, and get it into the right hands. But, all of that attention to detail and drive doesn’t necessarily carry over to promoting yourself...

What Promo Companies Made the 2021 Inc. 5000 List?

To say that 2020 was a difficult year for businesses would be an understatement. It was inspirational to see how companies faced such difficulty and uncertainty, and found ways to not only stay afloat, but thrive. The 2021 Inc. 5000 list of the fastest-growing companies...

Exploring Sales Opportunities in Wide-Format Products

The pandemic propelled wide-format printing into the spotlight. Businesses had to put up signage enforcing mask mandates, explaining new order-pickup procedures, depicting current employee safety measures, or even just showing the general public that they were open...

How to Provide Product Samples Without Going Broke

If you provide samples wisely—choosing who gets samples and how many they get, and ensuring that the end-buyer is serious—you can give your clients the peace of mind that their order is exactly what they wanted, while saving money yourself...

How an English Soccer Team Is Using Augmented Reality on Its New Jerseys

With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team...

How One Distributor Channels His Inner Consultant for Print and Promo Sales Success

If you ask Isaac Ormond of InfoProducts Corp., a distributor based in Sumter, S.C., he’d tell you that he’s really more of a consultant than a salesperson. That’s because when his clients come to him with an idea, he doesn’t want to just choose the first option on the table. He wants to tailor a promotion...

FedEx, UPS Increase Shipping Surcharges as Pandemic Supply Chain Issues Stick Around

Both UPS and FedEx have announced additional peak surcharges as a result of the pandemic’s continued disruption of the shipping industry. FedEx announced increased fees on Peak – Residential Delivery Charge for FedEx Express and FedEx Ground domestic; Peak Surcharges on U.S. Express Package Services, U.S. Ground Services and...