Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

'Be a Conduit': 3 Tips to Earn More Referrals

Referrals can make a huge difference for your business. Few things are more effective than customers spreading the word about your exemplary service and products. Here are three simple tips to get more of them...

Printed Fan Cutouts Are the Hottest Thing in MLB Promos

When the MLB season finally started this summer, the empty stadiums were a little eerie, and home runs just didn’t have that same appeal as usual. So teams found a way to not only put “fans” in seats, but also make back some money they were losing from playing behind closed doors. The Seattle Mariners were one of the first teams to try this out, and worked with a local display...

QR Code Menus: The Touchless Revolution In Restaurants and Hospitality

For restaurants during the pandemic, regulations against indoor dining have been a huge hurdle to overcome. Once restaurants were allowed to serve people sitting at outdoor tables, they had to do things differently still. There was a greater need for PPE for workers who previously didn’t need it. There was a need for hand sanitizer on a large scale. And the way...

The Real (Positive) Deal with Continuous Forms

While we’re not going to sit here and pretend that everything is great and that there are no problems with the print industry, we are going to say this: Print isn’t dead. To be more specific, continuous forms aren’t dead. And even a global pandemic couldn’t kill them. The business is there, you just need to know how to look for it and know how to close the deal...

Los Angeles Apparel Remains Shut Down After 300 COVID-19 Cases and 4 Deaths

On June 27, Los Angeles Apparel, the company started by American Apparel founder and former CEO Dov Charney, shut down after more than 100 employees tested positive for COVID-19. In response, Charney hoped that the company could ramp up testing and safety measures to get back up and running as soon as possible...

FDA Temporarily Relaxes Hand Sanitizer Ethanol Restrictions to Increase Supply

The FDA has updated its hand sanitizer regulations to allow the use of fuel- or technical-grade ethanol that contains certain impurities up to specified limits. Last week, the FDA updated its policies in order to “ensure widespread access to hand sanitizers during the COVID-19 public health emergency.” In a statement from FDA Commissioner of...

How Relationships Can Influence a Merger or Acquisition

Starting a business in itself can be a mixed bag of risks and rewards. But what about working with a friend? With shared interests and strong ties, two companions entering the professional world together can be a natural fit. It can also add an extra layer of complexities...

The Benefits of Domestic Manufacturing in the Print Industry

Because so many projects require lightning-fast turnarounds and immediate changes, you, as a print provider, need to be flexible and nimble for your clients. This is where sourcing print products from within the U.S. can make a huge difference...

Canceled Events Don't Have to Mean Canceled Promo Campaigns

Everyone was pretty shocked when South by Southwest canceled its 2020 event at the beginning of March. At that time, the U.S. hadn’t fully understood the impact of the COVID-19 outbreak, and it seemed like a rash decision when other things like MLB Spring Training and the NBA were playing things by ear...