ODP, parent company of Office Depot, has rejected Staples’ most recent acquisition proposal, coming back with a counter-offer to merge the two companies’ direct-to-consumer retail operations without including Office Depot's business-to-business operations...
Brendan Menapace
Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...
There’s an argument to be made that the negative impacts of technology have already been felt. Traditional print models have been modified, yet many products still stand to gain. For example, within the world of laser cut sheets and unit sets, products like...
Amazon is moving further into custom apparel and personalization in some subtle but interesting ways. The company's “Made For You” platform allows users to create a custom-fitted shirt (using a “virtual body double”) with the option to personalize the tag. Here's how it works...
Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year. Calling the two colors “a marriage of color conveying a...
Every business has the same goal: To be financially successful and provide a service to their customers. It doesn’t matter what you make or sell. However, the means of getting to that goal varies. That’s where you create your company’s...
There’s a strategy to a White Elephant gift exchange. It’s like Moneyball but with Christmas presents. Identify value, make effective trades, end up with the best gift possible. A lot of them take place in offices during holiday parties. But since most people are working from home...
RJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and…
Thanks to promising news from Pfizer and Moderna regarding the two companies' COVID-19 vaccines, there’s a glimmer of hope that live events like concerts, full-capacity sporting events and trade shows could return sometime soon(ish). This is obviously great news for...
We all have comfy clothes we turn to when we don’t feel well, like an especially soft hoodie or a favorite pair of sweatpants. Mucinex is trying to do more to make sick people feel better by introducing a line of “Sickwear,” stylish designer apparel pieces that help you feel better and look great...
Apple just unveiled the numerous new models that fall under the iPhone 12 umbrella. For promotional products distributors, they should be especially happy about the MagSafe technology for accessories, and glaring omission of headphones...
The Canadian government recently unveiled its plan to ban single-use plastics on a national level. The legislation, which includes a ban on single-use grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers from...
Using color-coded bracelets, Fully Promoted of St. Charles gave people at the St. Charles, Illinois, Chamber of Commerce a way to nonverbally communicate their level of comfort with contact...
Referrals can make a huge difference for your business. Few things are more effective than customers spreading the word about your exemplary service and products. Here are three simple tips to get more of them...
When the MLB season finally started this summer, the empty stadiums were a little eerie, and home runs just didn’t have that same appeal as usual. So teams found a way to not only put “fans” in seats, but also make back some money they were losing from playing behind closed doors. The Seattle Mariners were one of the first teams to try this out, and worked with a local display...