Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

'Got Milk' Campaign Goes Modern With NFT Promo Using Scratch-Off Labels, QR Codes

We all know the "Got Milk" campaign by now. We've seen countless posters of sports heroes like Michael Jordan or Mia Hamm with milk mustaches (gross), and the campaign has continued as our sports heroes change. To adapt to the times, the Milk Processor Education Program (known as MilkPEP for short, which is fun), is adding NFTs to the campaign...

Tom Brady Has His Own Pantone Color for Apparel Brand

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence — the confidence that comes with being one of the greatest quarterbacks of all time...

Pantone Announces 2022 Color of the Year: Very Peri

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." As with every other year, the Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or...

Recipe for Success: 4 Essential Ingredients to a Winning Sales Presentation

There’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…

How Continuous Forms Printers Compete with Consolidation and Supply Chain Issues

It’s been 18 months since we got acquainted with the art of face masks and upped our hand-washing game by adding a 20-second singalong of “Happy Birthday.” Now, even as vaccine rollouts continue and we adjust to this “new normal” that gets thrown around so often, there are still lasting effects in business...

'French Dispatch' Pop-Up Cafes Use Print, Promo for Immersive Experience

Wes Anderson's latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for special “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print...

Year-End and Holiday Promotions: Tips, Product Ideas and Advice From Suppliers

We all know that person who gets into the holiday spirit a little early. Maybe it’s the house on your block that breaks out the Halloween decorations as soon as the NFL season starts. Maybe it’s that aunt who’s handing out candy canes as soon as Thanksgiving dinner is cleared off the table. It’s natural to think, “OK, hold your horses—we’ll get there soon enough.” But those holiday early-birds might not be as off base as you think...

California Ports Facing Record Container Ship Backlog as Supply Chain Issues Worsen

A record 44 container ships are currently waiting to access the ports of Los Angeles and Long Beach. That tops the previous pandemic record of 40, set in February of this year. (In January, 45 ships were anchored outside the ports, but that total included oil tankers.) The combination of labor shortages, COVID shutdowns at international ports...

5 Keys to an Effective Self-Promo

Promotional products distributors are experts in advertising their customers’ companies. They know how to pick a product that end-users will appreciate, place a logo or branding, and get it into the right hands. But, all of that attention to detail and drive doesn’t necessarily carry over to promoting yourself...

What Promo Companies Made the 2021 Inc. 5000 List?

To say that 2020 was a difficult year for businesses would be an understatement. It was inspirational to see how companies faced such difficulty and uncertainty, and found ways to not only stay afloat, but thrive. The 2021 Inc. 5000 list of the fastest-growing companies...

Exploring Sales Opportunities in Wide-Format Products

The pandemic propelled wide-format printing into the spotlight. Businesses had to put up signage enforcing mask mandates, explaining new order-pickup procedures, depicting current employee safety measures, or even just showing the general public that they were open...

How to Provide Product Samples Without Going Broke

If you provide samples wisely—choosing who gets samples and how many they get, and ensuring that the end-buyer is serious—you can give your clients the peace of mind that their order is exactly what they wanted, while saving money yourself...