Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

FDA Temporarily Relaxes Hand Sanitizer Ethanol Restrictions to Increase Supply

The FDA has updated its hand sanitizer regulations to allow the use of fuel- or technical-grade ethanol that contains certain impurities up to specified limits. Last week, the FDA updated its policies in order to “ensure widespread access to hand sanitizers during the COVID-19 public health emergency.” In a statement from FDA Commissioner of...

How Relationships Can Influence a Merger or Acquisition

Starting a business in itself can be a mixed bag of risks and rewards. But what about working with a friend? With shared interests and strong ties, two companions entering the professional world together can be a natural fit. It can also add an extra layer of complexities...

The Benefits of Domestic Manufacturing in the Print Industry

Because so many projects require lightning-fast turnarounds and immediate changes, you, as a print provider, need to be flexible and nimble for your clients. This is where sourcing print products from within the U.S. can make a huge difference...

Canceled Events Don't Have to Mean Canceled Promo Campaigns

Everyone was pretty shocked when South by Southwest canceled its 2020 event at the beginning of March. At that time, the U.S. hadn’t fully understood the impact of the COVID-19 outbreak, and it seemed like a rash decision when other things like MLB Spring Training and the NBA were playing things by ear...

Where Does Campaign Merch Go After Candidates Drop Out?

As we head into Super Tuesday and move closer to the November election, the field of Democratic candidates in the party's primary is slimming down, with both Tom Steyer and Pete Buttigieg recently suspending their campaigns. Before that, though, their campaigns were at full primary strength, which obviously includes pumping out a ton of promotional products in...

Russ Dantu's Tips for Alleviating Customer Pain Points

In his presentation "Eliminate the Ow! For Customers," customer service expert Russ Dantu, owner of Synergy Solutions, guided distributors through hands-on exercises to eliminate pain points from their sales process and make their business more attractive to prospective customers...

Six Things Breweries Look for in Promotional Products

The beer business is one of the most noticeably growing industries in the U.S. right now. Just about every town has or is getting at least one micro-brewery, and some restaurants are even rebranding themselves as restaurants/breweries. Maybe it has something to do with the fact that...

Balancing Customer Service and Sales Focus

Customer service can be a tricky game, especially since a distributor has a duty to be multiple things to multiple people. On some days, your goal is to make the...

4 Things to Remember for Holiday and Seasonal Promotions

Doesn’t it feel like a moment ago we were all yelling, “Happy new year!” and then we blinked and it was November? Time is wild, man. Anyway, whether you realize it or not, the holiday season is here. And, for distributors who have tried their best to deny the changing of the season, there's still time to get in on the holiday and seasonal promotions selling game...