Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022, after 30 years in business. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22...
Brendan Menapace
You always want the best for your clients. It’s hard to tell them that a product they had their hearts set on is out of stock, but things happen — especially right now when inventory and lead times can be real bears. That doesn’t mean the campaign is beyond repair. There are so many options to choose from as long as you have the know-how and initiative to call upon other suppliers. Keith Hamilton...
Art Waganheim, vice president of operations for Paitec USA, Davie, Florida, says that people tell him every year demand for pressure seal documents is going to wane because of, well, digital everything. Guess what? It hasn’t. And not only has it not disappeared, it’s increased...
Packaging is a consumer’s first encounter with a brand — and the one most likely to influence purchasing decisions. That’s a nice way of saying whatever houses your client’s product better be on point. It’s not as simple as just slapping a bow on a box. Technology has moved far beyond that...
Do anything long enough, and you’ll inevitably stop thinking about what you do so much as just doing it out of muscle memory. That’s true of NFL quarterbacks (the Tom Bradys, anyway). And it’s true of promo distributors. In general, it’s a good thing, a sign of competence...
The average cost to ship a 40 ft. container from China to the U.S. West Coast could soon hit up to $8,000 for a yearlong freight contract, a record high and a significant increase over last year's average of $5,500...
For anyone putting ink on, well, anything, managing color is of the utmost importance. That is, of course, if your client cares about that kind of thing (which they should). Brands choose their color schemes very carefully. It’s their entire aesthetic identity. And if their branding isn’t consistent across different media, that painstakingly curated identity goes out the window...
E-commerce and online stores have been growing for a while, but they exploded starting in 2020. Customers are looking to cash in on the branded merchandise market or get promo items to recipients who might be missing out on in-person trade shows or working remotely. And distributors have figured out ways to deliver...
Bill Farquharson remembers one email exchange that resulted in receiving a check in the mail. It wasn’t a business email, per se—it was actually to get reimbursed after a carpet cleaner accidentally put holes in his family’s rugs. Even though the company didn’t want to pay what he felt he was owed at first, Farquharson didn’t have to argue much...
It’s a new year, and there are plenty of things to be excited about. There’s going to be another Super Bowl, spring is around the corner, and perhaps, most importantly, there are new promotional products to discover. As distributors, it’s important to stay current on the latest product trends and releases...
This week, the Los Angeles School District announced that students should upgrade their cloth masks in favor of more substantial medical-grade masks to fight the highly contagious Omicron variant of COVID-19. According to NPR, the school district sent a message last Friday with new guidelines on masks, requiring...
We all know the "Got Milk" campaign by now. We've seen countless posters of sports heroes like Michael Jordan or Mia Hamm with milk mustaches (gross), and the campaign has continued as our sports heroes change. To adapt to the times, the Milk Processor Education Program (known as MilkPEP for short, which is fun), is adding NFTs to the campaign...
The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence — the confidence that comes with being one of the greatest quarterbacks of all time...
Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." As with every other year, the Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or...
There’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…
