Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Genumark Acquires Rightsleeve as Its Founders Focus on commonsku

Genumark, Toronto, announced that it has acquired Rightsleeve to strengthen its position in the Canadian branded merchandise market. "Although both companies are based in Toronto, there is virtually no overlap in client accounts," said Mark Freed, president and CEO of...

Fourth Quarter Fun: Fill Up on Q4 Promo Products and Sales Ideas

It seems like just yesterday we were scraping New Year’s Eve confetti off our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes of planning for their fourth quarter sales...

Staples Names New Head of Promotional Products, Lays Off 175 From HQ

Staples Inc., Framingham, Mass., announced that it has named Matt Eckhouse head of Staples Promotional Products and Print as vice president and general manager. Eckhouse, who has been with the company since 2013, takes over for Rich Witaszak, who is no longer with the company. Eckhouse, a graduate of Harvard University with an MBA from…

Tips On Printing and Selling Folders and Brochures

If you came up to me and asked, “Brendan, I’m a print and promotional product distributor, and I’m looking to know more about the folders and brochures category of the industry. Can you give me some information about the benefits, applications and new developments in that sector?” I would look at you and...

Reflecting on the Busy Weekend in the Trade War

It was a volatile weekend for the U.S. and China's economic relationship. On Friday, following China's announcement that it will retaliate with tariffs on about $75 billion in U.S. goods, President Trump said that the U.S. would impose an additional 5 percent on Chinese imports...

U.S. Will Place Additional 10% Tariff on $300B in Chinese Imports Starting September

It's been a few weeks without news regarding the ongoing trade talks between the U.S. and China. In a series of tweets yesterday, however, President Donald Trump reported that U.S. trade representatives returned from China talks with disappointing results, and that he would add a "small additional tariff of 10 percent" on $300 billion in Chinese imports, effective Sept. 1...

Bud Light Joins Area 51 Hype With Possible New Branding

If you're not aware by now, there's a meme that's spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It's a plan that's destined to fail, and if anyone tries...

Promo Company President Sentenced for Price Fixing Scheme

Gennex Media LLC (aka Brandnex.com and PMGOA) pleaded guilty to price fixing in the promotional products industry. The company's president, Akil Kurji, was sentenced to eight months in custody, a $20,000 fine and three years of supervised...

How Relationships Can Become Acquisitions (and How to Manage Them)

Acquisitions are finicky. When you’re on the buyer side, it’s almost like playing a game of poker, or like buying a used car. You don’t want to show all of your cards to the other players. You don’t want to let on exactly what you’re doing or hint at your next move...

Heritage Sportswear Officially Liquidating Assets

Heritage Sportswear, Hebron, Ohio, announced in a recent email that it will close its doors after 37 years in business. The wholesale apparel supplier will undergo a complete inventory liquidation, and announced that it will drop prices in every category as part of the liquidation. Heritage Sportswear will offer T-shirts, fleece...

Trump Threatens to Increase China Tariffs to 25%, Add $325B More to List

President Trump announced yesterday that the U.S. will increase tariffs to 25 percent on $200 billion in Chinese imports, effective Friday. The tariff rate was originally 10 percent, but during trade talks at the end of 2018, Trump promised that the number could increase if the sides couldn't reach a deal by March 1. That deadline was extended once, but with the sides still unable to come to terms, it appears the long-threatened 25 percent rate will now go into effect...