Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Print is Changing, and Pressure Seal is Leading the Way

In a time where there are so many naysayers quick to spout tired warnings that print is “dying,” it’s all the more important to flex those creative muscles and find new ways to use items, such as pressure seal documents, in promotional campaigns. To learn about what you can do to revitalize your sales in the sector, we spoke with...

Why Promo Distributors Should Consider Selling Print (If They Aren't Already)

You’ve probably heard someone spout on about how print is dying, right? That selling print is impossible? That news might have come from some nay-saying colleague, a morbid news article or maybe even your academic advisers when you told them you were going to major in journalism. (That last one might have just been us.) No matter who you heard it from, all of it has one thing in common: It’s wrong...

Staples Has Laid Off More Than 200 Employees This Year

After Shira Goodman stepped down from her position as CEO of Staples in January, the company has laid off hundreds of employees. The Framingham Source estimated that 200 employees have been laid off from Staples in the 2018 calendar year...

Supreme Court Case Over Online Sales Tax Could Mean Big Changes for Some Promo Businesses

The arguments in South Dakota v. Wayfair, the ongoing Supreme Court case dealing with the prospect of charging state sales tax on online purchases, wrapped up on Tuesday, with some expected results—right-leaning judges such as Neil Gorsuch and Clarence Thomas seemed to be in favor of allowing states to force out-of-state retailers to collect sales tax...

Tariffs Could Target 100 Chinese Products (Including Apparel), Spark Retaliation From Europe

President Trump has made international trade one of the tenets of his platform since his presidential campaign began. Following his election, the president has questioned the effectiveness of trade agreements like the Trans-Pacific Partnership, NAFTA and more. Trump has brought up the idea of tariffs on steel and aluminum imports. Most recently, the president...

'Three Billboards' Inspires More Billboard-Based Advertising

"Three Billboards Outside Ebbing, Missouri" is the story of a woman, played by Frances McDormand, who takes matters into her own hands by putting up three billboards (hence the name) to question local law enforcement when it doesn't adequately investigate the murder of her daughter...

Surviving in a Vistaprint World

The industry is changing all the time, but you knew that, of course. As e-commerce and one-stop shops like Vistaprint, CustomInk and the like become more popular and widely used, providing service directly to customers, traditional distributors and suppliers need to learn how to adapt to survive...

Ikea Print Ad Includes Pregnancy Test (Like, The Ones You Pee On)

Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...

A Manhattan Store Is Doing Away With All Branding On Its Items

Branding is essential. This isn't news to any of you, given your profession. A well-designed label or smartly placed display could make all the difference for a customer who doesn't quite know what they want. So, what does it mean when a store completely does away with any and all branding...