Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Food Gifts Supplier Fresh Beginnings to Cease Operations on June 30

Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022, after 30 years in business. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22...

How One Distributor Overcame Inventory Challenges to Deliver Promo Kits for a Client

You always want the best for your clients. It’s hard to tell them that a product they had their hearts set on is out of stock, but things happen — especially right now when inventory and lead times can be real bears. That doesn’t mean the campaign is beyond repair. There are so many options to choose from as long as you have the know-how and initiative to call upon other suppliers. Keith Hamilton...

How to Sell Your Clients on Pressure Seal in the Digital World

Art Waganheim, vice president of operations for Paitec USA, Davie, Florida, says that people tell him every year demand for pressure seal documents is going to wane because of, well, digital everything. Guess what? It hasn’t. And not only has it not disappeared, it’s increased...

What You Need to Know to Get Your Clients' Packaging Noticed

Packaging is a consumer’s first encounter with a brand — and the one most likely to influence purchasing decisions. That’s a nice way of saying whatever houses your client’s product better be on point. It’s not as simple as just slapping a bow on a box. Technology has moved far beyond that...

Shipping Prices Could Be About to Skyrocket (Again)

The average cost to ship a 40 ft. container from China to the U.S. West Coast could soon hit up to $8,000 for a yearlong freight contract, a record high and a significant increase over last year's average of $5,500...

A Crash Course in Color Management

For anyone putting ink on, well, anything, managing color is of the utmost importance. That is, of course, if your client cares about that kind of thing (which they should). Brands choose their color schemes very carefully. It’s their entire aesthetic identity. And if their branding isn’t consistent across different media, that painstakingly curated identity goes out the window...

Be an Inbox Hero With These Simple Tips for Better Sales and Prospecting Emails

Bill Farquharson remembers one email exchange that resulted in receiving a check in the mail. It wasn’t a business email, per se—it was actually to get reimbursed after a carpet cleaner accidentally put holes in his family’s rugs. Even though the company didn’t want to pay what he felt he was owed at first, Farquharson didn’t have to argue much...

10 New Promotional Products to Spark Creativity in 2022

It’s a new year, and there are plenty of things to be excited about. There’s going to be another Super Bowl, spring is around the corner, and perhaps, most importantly, there are new promotional products to discover. As distributors, it’s important to stay current on the latest product trends and releases...

'Got Milk' Campaign Goes Modern With NFT Promo Using Scratch-Off Labels, QR Codes

We all know the "Got Milk" campaign by now. We've seen countless posters of sports heroes like Michael Jordan or Mia Hamm with milk mustaches (gross), and the campaign has continued as our sports heroes change. To adapt to the times, the Milk Processor Education Program (known as MilkPEP for short, which is fun), is adding NFTs to the campaign...

Tom Brady Has His Own Pantone Color for Apparel Brand

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence — the confidence that comes with being one of the greatest quarterbacks of all time...

Pantone Announces 2022 Color of the Year: Very Peri

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." As with every other year, the Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or...

Recipe for Success: 4 Essential Ingredients to a Winning Sales Presentation

There’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…