Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Inside Burger King's Big Rebrand: New Logo, New Packaging, New Uniforms (and More)

Burger King is completely overhauling its brand identity, with a new (throwback) logo, updated packaging and all-new uniforms for employees. Despite the company calling its update a “more modern look,” the new logo will look familiar to most. It’s simple, minimal. And the packaging goes along with it...

Why Growing Technology is Still No Match for Laser Cut Sheet Products

There’s an argument to be made that the negative impacts of technology have already been felt. Traditional print models have been modified, yet many products still stand to gain. For example, within the world of laser cut sheets and unit sets, products like...

How to Eliminate Friction in the Sales Process

Every business has the same goal: To be financially successful and provide a service to their customers. It doesn’t matter what you make or sell. However, the means of getting to that goal varies. That’s where you create your company’s...

Mucinex's 'Sickwear' Branded Apparel Line Is Designed to Make You Feel Better

We all have comfy clothes we turn to when we don’t feel well, like an especially soft hoodie or a favorite pair of sweatpants. Mucinex is trying to do more to make sick people feel better by introducing a line of “Sickwear,” stylish designer apparel pieces that help you feel better and look great...

'Be a Conduit': 3 Tips to Earn More Referrals

Referrals can make a huge difference for your business. Few things are more effective than customers spreading the word about your exemplary service and products. Here are three simple tips to get more of them...

Printed Fan Cutouts Are the Hottest Thing in MLB Promos

When the MLB season finally started this summer, the empty stadiums were a little eerie, and home runs just didn’t have that same appeal as usual. So teams found a way to not only put “fans” in seats, but also make back some money they were losing from playing behind closed doors. The Seattle Mariners were one of the first teams to try this out, and worked with a local display...