Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Canceled Events Don't Have to Mean Canceled Promo Campaigns

Everyone was pretty shocked when South by Southwest canceled its 2020 event at the beginning of March. At that time, the U.S. hadn’t fully understood the impact of the COVID-19 outbreak, and it seemed like a rash decision when other things like MLB Spring Training and the NBA were playing things by ear...

Where Does Campaign Merch Go After Candidates Drop Out?

As we head into Super Tuesday and move closer to the November election, the field of Democratic candidates in the party's primary is slimming down, with both Tom Steyer and Pete Buttigieg recently suspending their campaigns. Before that, though, their campaigns were at full primary strength, which obviously includes pumping out a ton of promotional products in...

Russ Dantu's Tips for Alleviating Customer Pain Points

In his presentation "Eliminate the Ow! For Customers," customer service expert Russ Dantu, owner of Synergy Solutions, guided distributors through hands-on exercises to eliminate pain points from their sales process and make their business more attractive to prospective customers...

Six Things Breweries Look for in Promotional Products

The beer business is one of the most noticeably growing industries in the U.S. right now. Just about every town has or is getting at least one micro-brewery, and some restaurants are even rebranding themselves as restaurants/breweries. Maybe it has something to do with the fact that...

Balancing Customer Service and Sales Focus

Customer service can be a tricky game, especially since a distributor has a duty to be multiple things to multiple people. On some days, your goal is to make the...

4 Things to Remember for Holiday and Seasonal Promotions

Doesn’t it feel like a moment ago we were all yelling, “Happy new year!” and then we blinked and it was November? Time is wild, man. Anyway, whether you realize it or not, the holiday season is here. And, for distributors who have tried their best to deny the changing of the season, there's still time to get in on the holiday and seasonal promotions selling game...

PPAI Responds to Senator's SWAG Bill

Following the news of Iowa Senator Jodi Ernst's SWAG Act, a proposed bill that would prohibit government entities from using taxpayer dollars for advertising (including buying promotional products), PPAI sent out a statement to the industry...

Genumark Acquires Rightsleeve as Its Founders Focus on commonsku

Genumark, Toronto, announced that it has acquired Rightsleeve to strengthen its position in the Canadian branded merchandise market. "Although both companies are based in Toronto, there is virtually no overlap in client accounts," said Mark Freed, president and CEO of...

Fourth Quarter Fun: Fill Up on Q4 Promo Products and Sales Ideas

It seems like just yesterday we were scraping New Year’s Eve confetti off our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes of planning for their fourth quarter sales...

Staples Names New Head of Promotional Products, Lays Off 175 From HQ

Staples Inc., Framingham, Mass., announced that it has named Matt Eckhouse head of Staples Promotional Products and Print as vice president and general manager. Eckhouse, who has been with the company since 2013, takes over for Rich Witaszak, who is no longer with the company. Eckhouse, a graduate of Harvard University with an MBA from…

Tips On Printing and Selling Folders and Brochures

If you came up to me and asked, “Brendan, I’m a print and promotional product distributor, and I’m looking to know more about the folders and brochures category of the industry. Can you give me some information about the benefits, applications and new developments in that sector?” I would look at you and...