Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Six Things Breweries Look for in Promotional Products

The beer business is one of the most noticeably growing industries in the U.S. right now. Just about every town has or is getting at least one micro-brewery, and some restaurants are even rebranding themselves as restaurants/breweries. Maybe it has something to do with the fact that...

Balancing Customer Service and Sales Focus

Customer service can be a tricky game, especially since a distributor has a duty to be multiple things to multiple people. On some days, your goal is to make the...

4 Things to Remember for Holiday and Seasonal Promotions

Doesn’t it feel like a moment ago we were all yelling, “Happy new year!” and then we blinked and it was November? Time is wild, man. Anyway, whether you realize it or not, the holiday season is here. And, for distributors who have tried their best to deny the changing of the season, there's still time to get in on the holiday and seasonal promotions selling game...

PPAI Responds to Senator's SWAG Bill

Following the news of Iowa Senator Jodi Ernst's SWAG Act, a proposed bill that would prohibit government entities from using taxpayer dollars for advertising (including buying promotional products), PPAI sent out a statement to the industry...

Genumark Acquires Rightsleeve as Its Founders Focus on commonsku

Genumark, Toronto, announced that it has acquired Rightsleeve to strengthen its position in the Canadian branded merchandise market. "Although both companies are based in Toronto, there is virtually no overlap in client accounts," said Mark Freed, president and CEO of...

Fourth Quarter Fun: Fill Up on Q4 Promo Products and Sales Ideas

It seems like just yesterday we were scraping New Year’s Eve confetti off our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes of planning for their fourth quarter sales...

Staples Names New Head of Promotional Products, Lays Off 175 From HQ

Staples Inc., Framingham, Mass., announced that it has named Matt Eckhouse head of Staples Promotional Products and Print as vice president and general manager. Eckhouse, who has been with the company since 2013, takes over for Rich Witaszak, who is no longer with the company. Eckhouse, a graduate of Harvard University with an MBA from…

Tips On Printing and Selling Folders and Brochures

If you came up to me and asked, “Brendan, I’m a print and promotional product distributor, and I’m looking to know more about the folders and brochures category of the industry. Can you give me some information about the benefits, applications and new developments in that sector?” I would look at you and...

Reflecting on the Busy Weekend in the Trade War

It was a volatile weekend for the U.S. and China's economic relationship. On Friday, following China's announcement that it will retaliate with tariffs on about $75 billion in U.S. goods, President Trump said that the U.S. would impose an additional 5 percent on Chinese imports...

U.S. Will Place Additional 10% Tariff on $300B in Chinese Imports Starting September

It's been a few weeks without news regarding the ongoing trade talks between the U.S. and China. In a series of tweets yesterday, however, President Donald Trump reported that U.S. trade representatives returned from China talks with disappointing results, and that he would add a "small additional tariff of 10 percent" on $300 billion in Chinese imports, effective Sept. 1...

Bud Light Joins Area 51 Hype With Possible New Branding

If you're not aware by now, there's a meme that's spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It's a plan that's destined to fail, and if anyone tries...

Promo Company President Sentenced for Price Fixing Scheme

Gennex Media LLC (aka Brandnex.com and PMGOA) pleaded guilty to price fixing in the promotional products industry. The company's president, Akil Kurji, was sentenced to eight months in custody, a $20,000 fine and three years of supervised...