Brendan Menapace

Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

The Right Way to Use Social Media for Business

Social media, to some, is an enormous time waster. These people see it as nothing more than a good way to derail productivity by obsessively refreshing and scrolling. But for others, it's a great way to stay in touch with old friends and maintain relationships that otherwise might have fallen by the wayside...

3-D Printing Is About to Get a Lot Less Expensive

The concept of 3-D printing isn't new, but for a lot of companies, it's not economically viable. The benefits don't outweigh the cost, yet. But, 3-D printing company Carbon is looking to make 3-D printing more accessible for everyone by slashing the price of three commonly used resin materials...

Starbucks' 2018 Holiday Cups Are Here, So You Can Officially Start Celebrating

Halloween is over. That means it's officially the holiday season already, right? If you ask the majority of retailers in America, the answer is yes. Before the jack-o'-lanterns can even get gross and mushy, companies are peddling wintery products as if Thanksgiving and fall never even existed, save for a few pumpkin spice drinks still on the menu...

CafePress Acquisition Focus of Class Action Lawsuit

Everything seemed to be relatively wrapped up for CafePress. After setting itself up to be acquired by Snapfish, it seemed like it was pretty much the point where the credits start rolling and we assume CafePress lives happily ever after in its new life. That's not the case just yet, though...

Everything You Need to Know About the Mergers and Acquisitions Landscape

The industry is a constantly moving and evolving thing. Over its long history, there have been events and trends that have changed the face of the print and promotional industry to its core, such as the constant evolution of technology, the dawn of the internet and the trend of rapid consolidation as a result of mergers and acquisitions...

How to Nurture Fulfilling Supply Chain Partnerships

In the print and promotional space, the supplier-distributor relationship is the bedrock of success. Some may wonder if there’s a special formula for creating fruitful alliances, and, yes, there are unspoken rules to follow.