Elise Hacking Carr

Elise Hacking Carr

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Executive Perspectives: Gregg Emmer, chief marketing officer, vice president of Kaeser & Blair Inc.

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Gregg Emmer, chief marketing officer, vice president of Kaeser & Blair Inc. (K&B), Batavia, Ohio. Here, he talks about industry concerns, being mindful of business lexicon and why we need to abandon the commodity-based mindset...

Here’s What You Missed at Print+Promo’s Final Distributor Connect of 2018

“We just completed our Scottsdale Distributor Connect event, and the immediate response from our sponsoring suppliers was: ‘When and where is the next one?’” noted Jim Harvie, publisher of Print+Promo. What had our attendees buzzing? Here are three things you missed if you weren’t there...

Day-In-The-Life Series: Jillian Flesh and the Chapter 6 Cliffhanger

We operate in a business climate where everything is needed yesterday and executives are expected to anticipate the challenges of tomorrow—yet, they make it look so easy. Ever wonder how they do it? Print+Promo’s “Day-In-The-Life” series gives a glimpse into the day-to-day experiences of print and promotional product industry professionals...

How Single-Source Software Solutions Can Up Your Marketing Game, Part Two

Last week, Print+Promo spoke to DemandBridge Chairman and CEO David Rich about the benefits of single-source software solutions. It was an enlightening conversation that covered everything from “Big Marketing” strategies to platform investment pros and cons. Are you closer to making a decision, but still unsure...

2018 Top 50 Suppliers: What the Data Tells Us

It’s no secret that print does best in a mature economic recovery phase of the business cycle. Considering we have been in this phase for nine years when the average recovery tops out at seven, numbers should be skyrocketing...

Goal-getters

Every year, I’m inspired by the people behind the trade printers that comprise Print+Promo's Top 50 Suppliers list. Their drive, creativity and passion for customer service is unparalleled. These companies are already finalizing their plans for 2019, which...

It's Another Acquisition for PDF Print Communications

Just four months after closing on the acquisition of Madison Forms Corporation, Signal Hill, California-based PDF Print Communications is welcoming Trade Printers Inc. to its portfolio of companies...

Discount Labels Unaffected By Parent Company Cenveo’s Bankruptcy

For Print+Promo’s June Executive Perspectives column, we interviewed John Becker, senior vice president of sales and marketing for Discount Labels, New Albany, Ind. Here, he talks about the importance of investing in the future and sets the record straight on his parent company Cenveo’s financial situation...

3 Ways to Curb Negative Thoughts

If you’re a Print+Promo subscriber, you must be familiar with our Executive Perspectives column, where we interview top executives of successful print and promotional companies to gain insight on trends, leadership strategies and what’s currently plaguing the industry. One of the questions I like to ask these principals is: What keeps you up at night?...

Are You Selling to These Key Verticals? You Should Be

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...

InnerWorkings Postpones Annual Meeting of Stockholders

Just two days before InnerWorkings Inc. was set to hold its 2018 annual meeting of stockholders, the Chicago-based distributorship announced that the event, originally scheduled for May 31, was being postponed...