In business, the thinking has long been, “If you build it, they will come.” But mindsets are shifting as executives learn the proverbial “they” don’t come automatically. For those lucky enough to spark consumer interest with a new product release or technology investment, the work doesn’t stop there...
Elise Hacking Carr
As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Jim Kersten, CEO of Diversified Labeling Solutions, Itasca, Ill. Here, he explains how his company is addressing environmental concerns, gets candid about overseas competition and talks about the art of innovation...
Any member of the C-suite worth his or her corner office understands that change can’t be stopped. It can, however, be managed. Maintaining a long-term vision while whispers of...
In business, the thinking has long been, “If you build it, they will come.” But mindsets are shifting as executives learn the proverbial “they” don’t come automatically. For those lucky enough to spark consumer interest with a new product release or technology investment, the work doesn’t stop there...
Any member of the C-suite worth his or her corner office understands that change can’t be stopped. It can, however, be managed. Maintaining a long-term vision while whispers of…
Print+Promo, the Philadelphia-based leading source of business strategies for distributor sales professionals, recently concluded its final Distributor Connect of 2019. For this event, which ran Nov. 4 through 6, distributor attendees traveled to the Hyatt Regency Mission Bay in scenic San Diego, where they were given the chance to build business and relationships with leading industry suppliers...
With all the mergers and acquisitions happening in the print and promo space, it can feel like the industry is contracting, not expanding. But with fewer players in the game, the next big win is up for grabs for innovative distributors. From our vantage point, 2019 proved to be quite the year for many of these...
Any member of the C-suite worth his or her corner office understands that change can’t be stopped. It can, however, be managed. Maintaining a long-term vision while whispers of…
We have officially entered the fourth quarter, also known as the most wonderful time of the year for professionals. We’re all simply trying to stay afloat, as we work late hours to meet major deadlines, finalize the details of future strategies and update the Amazon wish lists that our holiday gift-buying relatives have been demanding in the midst of the madness...
Any member of the C-suite worth his or her corner office understands that change can’t be stopped. It can, however, be managed. Maintaining a long-term vision while whispers of...
It’s been an interesting year for our country, with information changing as quickly as a tweet disappears from a timeline. American businesses have been monitoring heightened trade tensions and recession risk. For printers, that list extends to paper supply shortages, raw material inflation and a lack of skilled personnel...
As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Brian Meshkati, vice president of marketing for SinaLite, Dublin, Ohio. Here, he explains his goal-setting process, talks about his preferred marketing mix and offers a passionate defense of print...
From the long workday commute to chauffeuring kids to various extracurricular activities, Americans are a nation of drivers—which is good news for distributors. Because a car is a substantial purchase, automotive businesses need to make sure all print collateral...
DFI – Solutions in Print, a Top 50 distributor based in Davenport, Iowa, has acquired Performance Group Inc., a leading print supply chain management company located in Omaha, Neb. “After 24 years at the helm, it was time...
As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Richard Ghelerter, president of Apex Color, Jacksonville, Fla. Here, he addresses the industry’s shortage of skilled workers, discusses the domino effect of raw material inflation and reveals the star of his commercial print division...
