As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Ross Silverstein, president and CEO of iPROMOTEu, Wayland, Massachusetts. Here, he traces his path to promo success, shares his industry predictions and explains why reputation matters...
Elise Hacking Carr
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Jeff Hartman, president and CEO of CP Supply, Bettendorf, Iowa. Here, he explains what motivates him, imparts advice on navigating current business challenges and shares an exciting investment for 2023...
After two years in which printers juggled staff turnover, price increases and inventory depletion, 2022 was supposed to be a return to something like normal. But many issues from 2021 carried over, with paper and raw materials topping a list of concerns for label suppliers across the country — more specifically, where to find them...
Love them or hate them, presentations are key to closing deals. But with the nature of sales evolving from cold calls to lead generation and Zoom meetings, so too must your approach. We compiled a list of helpful pointers to make your good sales presentation a great one...
When we initially decided to combine Print+Promo and Promo Marketing into a single super-mag, we knew it was the right move. For years, consumers have favored one-stop shopping models for their marketing needs, and promo seemed like a logical extension to print. The pandemic only accelerated the shift in buying habits...
Over the last few years, self-care has become less about self-indulgence and more about self-preservation. The potential in the health and wellness market is huge for distributors right now, but it’s important to ditch the marketing spin and connect with customers in a meaningful way. That may require you to change your own opinions about self-care in the process...
For as much progress as there has been in the print industry, it’s still common to see fulfillment and distributor locations use pick or pack lists to pull items and separately print a shipping label after the product has been pulled and packed. But there’s a bigger picture at play here...
We’ve officially reached fourth quarter peak madness. Now is traditionally when we’re pulling all-nighters to meet major year-end deadlines, finalizing upcoming strategies and maybe questioning if it’s all worth it in those late (or early-morning) hours. I thought about this as I worked on Print+Promo Marketing’s Top Suppliers/Supplier Excellence Awards issue...
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patricia “Pat” Dugan, MAS, vice president of sales and marketing, Budgetcard Inc., Attleboro Falls, Massachusetts. Here, she talks shop, reflects on the future of networking and shares how the pandemic made business personal...
Many questions loom around the print and promo sector. When will inflation slow down? Can suppliers find the materials needed to produce their products? Who will run the equipment? Will orders arrive on time? Are we headed toward a recession? We don’t know the answers, but we do know the industry reacts to the economy...
Performance plastics are valuable long after their initial usage.
As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Kotis Design CEO Jeff Becker — No. 33 on our 2022 list — about how cutting ties with some customers, even when it meant a drop in business, created opportunities for future success...
Print+Promo Marketing is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers — even when those customers are not always right — and often go out of their way to solve challenges with an unwavering smile. Meet Kim Duplessis, account manager at Barker Specialty Company...
Print+Promo Marketing is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers — even when those customers are not always right — and often go out of their way to solve challenges with an unwavering smile. Meet Jennifer Velasquez, customer care specialist at Peerless Umbrella...
Print+Promo Marketing is proud to present its “CSR All-Stars” feature. These unsung heroes care for their customers — even when those customers are not always right — and often go out of their way to solve challenges with an unwavering smile. Meet Ruth Roome, customer service representative at Printegra, a Div. of Ennis Inc....
