Elise Hacking Carr

Elise Hacking Carr

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

3 Key Vertical Markets to Watch and How to Sell Into Them

Whether you’re new to the industry or a seasoned pro, the decision to target one, three or five verticals is one that you should make with care and research. Choosing a vertical that is regulated or easily influenced by outside sources may come back to haunt you; on the other hand, positioning yourself as an expert in...

Are You Selling to the Financial Vertical? Try Pitching Hot Sauce

A large U.S.-based financial firm was preparing for a national monthly conference call for its 5,000+ network of brokers. In a pre-meeting reviewing business issues, the marketing team pointed out a fairly significant issue: participation rates for the call were low...

Here’s What You Missed at Print+Promo’s First Distributor Connect of 2019

Print+Promo, the Philadelphia-based leading source of business strategies for distributor sales professionals, recently kicked off its sixth year of Distributor Connect meetings in Fort Lauderdale, Fla. For this event, which ran May 15 through 17, attendees traveled to the beautiful Solé Miami, where they were treated to scenic ocean views and, more importantly, ample business opportunities...

2019 Women in Print and Promo: Lee Ann G. Bennardo, Print Management

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Lee Ann G. Bennardo, president of Print Management…

2019 Women in Print and Promo: Alexandra DeCenzo Lowe, Hotcards

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Alexandra DeCenzo Lowe, senior account manager of Hotcards…

2019 Women in Print and Promo: Carrie Siconolfi, Print Solutions Plus

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Carrie Siconolfi, president of Print Solutions Plus…

2019 Women in Print and Promo: Tanya Peterson, Meridian

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Tanya Peterson, director of project management for Meridian…

2019 Women in Print and Promo: Jennifer Cherney, PriMedia Source LLC

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Jennifer Cherney, owner of PriMedia Source LLC…

2019 Women in Print and Promo: Kelly Stone, The IdeaBox Powered by Proforma

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Kelly Stone, owner and president for The IdeaBox Powered by Proforma…

2019 Women in Print and Promo: Lynn Buck, Copresco

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Lynn Buck, production manager for Copresco…

2019 Women in Print and Promo: Stephanie Friedman, City Paper Company

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. Meet Stephanie Friedman, vice president of sales and marketing for City Paper Company…

Executive Perspectives: Nathan Goldberg, president of Specialized Office Systems Inc.

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Nathan Goldberg, president of Specialized Office Systems Inc., Phoenix; and president of the board of directors for PSDA, Chicago. Here, he advocates for continuing education, talks about the need for efficiency and explains why he’s not interested in excuses...