Elise Hacking Carr

Elise Hacking Carr

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Executive Perspectives: Andy Ogren of Blanks/USA

In our latest Executive Perspectives, Print+Promo Marketing interviewed Andy Ogren, CEO of Blanks/USA, Brooklyn Park, Minnesota. Here, he details his career path, discusses the impact of major economic trends, and expands on company developments...

The Ex Factor: When Should You Break Up With a Customer?

Some clients will steal your heart; others will steal your product. Just ask Gerry Barker, president of Barker Specialty Company, a distributor based in Cheshire, Connecticut. This was the situation he found himself in when his company partnered with a client that ordered a substantial amount of product, including golf balls...

Second Chances

Break-your-ankle platform boots are walking their way back to hearts, Avril Lavigne has a new album out, and, perhaps, most puzzling of all, Jennifer Lopez and Ben Affleck are engaged … to each other. Sweet. 2002 is back, baby!...

Executive Perspectives: Michael Brugger of Fully Promoted

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Michael Brugger, president of Fully Promoted, West Palm Beach, Florida. Here, he lays out why he’s betting on diversification, addresses the supply and demand imbalance, and shares what playing Chuck E. Cheese taught him about promotional products...

5 Commonly Asked Questions About Check Fraud Answered

Frank Abagnale Jr., the reformed confidence trickster whose crimes inspired Steven Spielberg’s 2002 film “Catch Me If You Can,” believes that if you make it easy for people to steal from you, they will. And he should know. From checks and diplomas to transcripts, there hasn’t been a document Abagnale couldn’t forge...

Diversified Labeling Solutions CEO Jim Kersten Talks Paper Shortage, Label Demand and More

From safety regulations and supply chain fractures to inflation and staff exoduses, there’s been no shortage of headaches for the print and promotional products industry. But, for printers, the current paper shortage arguably tops the list. Jim Kersten, CEO of Diversified Labeling Solutions, joined the latest edition of The Promo Marketing Podcast to get us caught up and offer advice to distributors...

5 Main Areas Impacting the Print and Promo Industry in 2022

Most virus restrictions have been lifted and business has returned, but the print and promo industry continues to grapple with the ongoing ripple effects of the pandemic: inflation, materials shortages, staffing challenges and more. We break down five big issues to watch for the rest of 2022...

Executive Perspectives: Patrick Napurski of Halls & Company

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patrick Napurski, president of Halls & Company, Minneapolis. Here, he reveals what led him back to promo, shares his approach to making tough decisions and illuminates the powerful impact of supply chain partnerships...

Spring Forward

The groundhog has spoken, folks. If you trust Punxsutawney Phil, arguably the world’s most famous fur-covered meteorologist, we have six additional weeks of heavy coats left. Keeping with the spirit of the season, the pandemic continues to write the monotonous script that...

Executive Perspectives: Cathy Armstrong of RBO

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Cathy Armstrong, CEO of RBO, St. Louis. Here, she reflects on the career highlights that earned her a C-suite role, shares her pandemic takeaways and previews her long-term business strategy...

Label Printers Prepare for a New Year of Supply Chain Challenges and Partnership Opportunities

At the end of the day, we’re over circling back for more deep dives about our new normal. Wait, what? If you’ve been keeping up, you’ll recognize five of those phrases from Lake Superior State University’s 2022 list of banished words and phrases. Such lists are generally amusing, but one of the chosen words evokes negative reactions among label printers: supply chain...

Executive Perspectives: Gary Keefer of Orbus Exhibit & Display Group

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Gary Keefer, CEO of Orbus Exhibit & Display Group, Woodridge, Illinois. Here, he breaks down pandemic influences, talks resilience, and advocates for the needed blend of technology and creativity...

Everywhere You Look

It’s been rough for the comedy world with the passing of American treasure Betty White and America’s dad, Bob Saget. White’s death on Dec. 31, less than three weeks shy of her 100th birthday, closed out a trying year, uniting us in a cathartic shout-along: REALLY 2021?!...