Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…
Elise Hacking Carr
In the print and promo world, there are more women than ever before running the show—creating dynamic marketing campaigns, generating sales dollars, running machinery and leading multimillion-dollar companies...
Video killed the radio star and Venmo killed the personal check. With the tap of a button, we can now send our child’s room coordinator money for class party supplies. We can transfer the $5 that we hope our coworker turns into $500 million when he purchases the team’s Powerball ticket. We can use it to order...
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Mark Roggenkamp, executive director of marketing for DFS, Groton, Mass. Here, he talks mastering the art of engagement, explains how to shed a commodity identity and shares why he’s cautiously optimistic for the future...
Exhausted. Burnt out. Depleted. Sound familiar? It’s not just you. What initially seemed like a handful of short-lived disruptions to our normal routines has turned into a year of restrictions, Zoom meetings and remote learning. It’s not the anniversary any of us ever imagined having to acknowledge, but, as 2020 taught us: anything goes...
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Mardra Sikora, CEO of Pocket Folders Fast, Omaha, Neb. Here, she explains how she’s setting the mood for 2021, advocates for personalized messaging and tactile effects, and explores where we go from here...
A new administration brings change. And, for some, change leads to unease. That’s not the case for Steve Patton, president of HCF Inc., Hillsboro, Ohio. He knows that evolution is inevitable and believes adapting has played a central role in keeping the wheels of business in motion for the print world...
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promo industry. This month, we interviewed Clay Davis, CEO of Stouse LLC, New Century, Kan. Here, he shares his goal-setting process, discusses the unintended consequences of change and explains why he’s investing in his team...
As part of an essential industry, label and tag producers have kept the presses running throughout a trying 2020. They faced familiar challenges regarding capacity, rushed timelines and nonprint-ready artwork files, but thanks to COVID-19, the new normal quickly became business unusual...
Ennis Inc. closed out the year by closing a deal. Effective Dec. 31, 2020, one of the Midlothian, Texas-based supplier’s wholly owned subsidiaries acquired the assets and assumed some liabilities of Roanoke, Virginia-based InfoSeal LLC...
Over the last decade, industry talk has turned to extending the value proposition of the supply chain partnership. Companies are no longer categorized as “manufacturers” or “distributorships”…
As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Brad Friedman, CEO and president of City Paper Company, Birmingham, Ala. Here, he discusses...
Over the last decade, industry talk has turned to extending the value proposition of the supply chain partnership. Companies are no longer categorized as “manufacturers” or “distributorships”…
Print+Promo and our sister publication, Promo Marketing, are excited to announce that we will be combining our editorial resources to enhance our publication. Uniting the two into a single resource, named...
Over the last decade, industry talk has turned to extending the value proposition of the supply chain partnership. Companies are no longer categorized as “manufacturers” or “distributorships”…
