Promo Products

American Solutions for Business Grows Promotional Products Sales
September 1, 2007

American Solutions for Business (ASB), Glenwood, Minn., was recognized for the seventh consecutive year by the Advertising Specialty Institute (ASI) for industry leadership in promotional products sales. Each year, ASI recognizes the top 40 distributors in the promotional products industry based on the previous year’s gross revenue. ASB was ranked 18th this year, with promotional products sales totaling $78.1 million—an increase of 15.9 percent from the previous year’s volume. The company’s sales force consists of more than 550 sales professionals throughout the country, providing printing, packaging, enterprise-wide document management solutions, e-commerce packages and promotional items, as well as office furniture and equipment and janitorial

Get a Grip
August 1, 2007

This month’s mystery product supports the old adage that it’s the little things that count. Hailing from the land of promotional marketing—where highly visible, useful and practical goods rule—the item is particularly easy for print distributors to assimilate into their arsenals of marketplace solutions. The product is simple and effective, and is designed as an accessory for some of today’s most popular devices, so it can be used by anyone in any industry. To guess this month’s mystery product, check out the following clues: • It protects cell phones and other handheld devices from slipping off surfaces. • It measures roughly 1x2",

Specialty Advertising is Marketing –Most of the time!
May 22, 2007

Thanks to Gregg A. Emmer, VP, chief marketing officer of Batavia, Ohio-based Kaeser & Blair for the following submission. The complete, original text reprinted here has not been edited by BFL&S. As the number of people who have expanded their businesses by adding promotional products to the mix increase, so too does the confusion about what exactly they “sell” to their clients. There are always circumstances where not having all the facts might just be a blessing. The often repeated statement about bumble bees continuing to fly only because they don’t know it is impossible comes to mind. But for most things and certainly in business,