The Back Page

Print+Promo Wishes Our Readers Happy Holidays!
December 20, 2016 at 8:42 pm

To celebrate the holidays, the offices of Print+Promo will be closed on Monday, Dec. 26. The next edition of “The Press”—your weekly resource for the latest printing industry news, tips and trends—will return to your inbox on Tuesday, Jan. 3...

How to NOT Blow the Final Presentation
December 13, 2016 at 9:17 pm

So, your company made the final presentation. It is a multi-million dollar deal and one that you feel good about. All of the hard work, discovery and perseverance put forth by the team is officially on the line. You’ll never have another opportunity at this and want to put together the best presentation possible...

Boston Red Sox Name BDA as Exclusive Premium Merchandise Supplier
December 13, 2016 at 9:03 pm

Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., announced an exclusive three-year deal with the Boston Red Sox. In this capacity, BDA will develop and execute campaigns that enable the Red Sox to fully engage their sponsors and fans with officially licensed branded merchandise, in-stadium consumer promotions and other key initiatives. “We have worked with…

How to Compensate My Salesforce
December 6, 2016 at 8:09 pm

One of the most critical plans in any organization and a very common question we receive is: “How…